Remove insights case-studies
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How audience insights helped a publicly-traded company pivot [Case Study]

Audiense

Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience.

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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

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Case Studies: Product Marketing Strategies Built on Consumer Insights

Digimind

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

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Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments. Were other segments of interest discovered which could be targeted?

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

In this article, we’ve collated her top tips and insights, including: A framework for streamlining university social media communications Best practices for enhancing your team’s social media processes A real-life case study to support your attempts to consolidate accounts and align social media strategies Let’s get into it. “We’ve

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Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits

Social Media Today

The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.