Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Writing a Press Release.

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Press Release How To SEO News 80

Socialmedia.biz

FEBRUARY 18, 2021

This will make it easy for users to navigate Propolis and find the information that is relevant to their needs, as well as being able to gain expert insight. The platform consists of eight distinct ‘hives’, each dedicated to a different pillar of B2B marketing and overseen by a recognized B2B expert.

Press Release 78

Press Release B2B Communities Marketing 78

Ari Herzog

SEPTEMBER 21, 2010

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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Press Release Social Media How To MySpace 131

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

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Press Release Video Yahoo Microsoft 102

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.

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Press Release Sports Team Statistics 108

Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. ” For me, that time is now. read more ). No point having 3.5

Press Release 78

Press Release scribd Social Media Influencer 78

Social Media Strategies Summit

DECEMBER 29, 2022

People treat the NSF’s main social channels — which have more than two million followers — as a source of authoritative information, Glorymar explained. The centralized communications team places PIOs (public information officers) into different departments. “It Press Releases: Still Relevant or Yesterday’s News?

Strategy 130

Strategy Press Release How To Collaboration 130

Writtent Blog

DECEMBER 20, 2023

Consider using any or all of these media for your next interview: podcast or audio recording webinar video text transcript news article or press release blog post about the interview Using multiple media for one interview expands your promotion efforts by increasing your leverage opportunities.

Tips 97

Tips Press Release Software eBook 97

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Press Release News Wireless Journal 81

Proactive Report

APRIL 27, 2010

(And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.

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Press Release Social Media Syndication News 77

Adam Sherk

MAY 15, 2012

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

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Press Release Vocus Video Embedding 269

Waxing UnLyrical

AUGUST 28, 2018

When crafting your story, set the stage by providing the most compelling and vital information upfront but leave room for curiosity. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage.

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Press Release Case Study Curation Consultant 262

ProBlogger

OCTOBER 12, 2010

Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Remember not to fall into the trap of overdoing your links in press releases. Remember, press releases reach a community of influencers.

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Press Release RSS Engineering Influencer 45

Social Media Strategies Summit

FEBRUARY 28, 2023

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. With so much going on, you can’t afford to plan your strategy for disseminating information on the fly. This is your crisis communications plan.

Strategy 172

Strategy Construction Resources Press Release 172

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Press Release Social Media Social Bookmarking Blogger 211

Waxing UnLyrical

APRIL 12, 2012

One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself. Doing so is a challenge; I’ve been having to remember and relearn the process for writing a press release while adding my own spin to it. It’s common courtesy and decency.

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List Press Release Flickr Project 163

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Share educational resources that will inform, engage and spark conversation. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Your advocacy content should be rooted in providing value to your audience.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement.

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Sentiment Press Release Analysis Team 123

Adam Sherk

MARCH 24, 2011

While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource. Press Releases Do Get Shared on Google News.

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Press Release News Social Media Research 191

Buzz Marketing for Technology

JUNE 27, 2008

Press Releases. Press Clippings. Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business.

Products 190

Products Project Press Release Research 190

Waxing UnLyrical

JUNE 24, 2013

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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SEO Tips Press Release Engineering 197

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide.

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SEO Press Release Social Bookmarking Technorati 181

Writtent Blog

DECEMBER 21, 2023

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93

B2B Strategy Tips Content 93

Sprout Social

FEBRUARY 15, 2023

Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and creation,” according to the company’s press release. Visit [link] < [link] > for more information. Shout out to @hooraemedia and @walmart.

Collaboration 99

Collaboration Brands Press Release Communities 99

Waxing UnLyrical

NOVEMBER 4, 2011

Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it.

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Press Release Flickr Template Templates 188

Unmetric

JUNE 5, 2019

Using Unmetric’s powerful AI, Xia, Hootsuite users will be able to get a complete picture of the historical and current performance of relevant brand content to help inform their social strategies. Read the full joint press release here.

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HootSuite Press Release Social Media Management Metrics 122

Waxing UnLyrical

MARCH 31, 2014

The Art of the Perfect Press Release Follow-Up. Why: How do you effectively follow up with journalists after a press release? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Carrie Morgan shares tips on being successful, including some from me!

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Press Release Startup Consultant Flickr 186

The Realtime Report

AUGUST 29, 2022

Thanks to the wonder of machine learning and well-defined algorithms, PRAI can provide the fastest and most convenient access to the necessary information you’ll need to write a pitch. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

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Upcoming Aggregator Press Release Banking 91

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

Analysis 94

Analysis Report Examples Tools 94

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

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Vocus Press Release Tips Blogger 188

The Social Media Incubator

AUGUST 19, 2013

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

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Press Release Smart Phone Forums Eventful 139

Small Business Mavericks

AUGUST 28, 2015

It can be a short series of podcasts about a particular topic that you produce for the sole purpose of informing people interested in your topic about that topic and how it can benefit them. After the series has run its course, you simply continue to make it available as a source of information. They don’t have to be.

Press Release 70

Press Release Directory Tools Marketing 70

Later

MAY 24, 2021

In a press release , Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”. Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics. Never miss an important Instagram update again!

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Instagram Press Release Analytics Overview 91

Keyhole.co

MARCH 6, 2024

Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms. Often, the most effective way of doing this is by publishing press releases.

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Sentiment Analysis Marketing Press Release 52

Buffer Social

AUGUST 16, 2023

We used a press release distribution service to get our clients’ news in front of journalists. With AI writing tools like ChatGPT, you can generate insightful templates for blog posts, press releases, client reports, and more. This will help you make informed business decisions at all times.

Strategy 74

Strategy Press Release Startup Reputation 74

Proactive Report

JUNE 2, 2014

There have been signs that Google is not too thrilled with press releases. Matt Cutts, Senior Search Engineer at Google stated that Google regards a press release as owned content and does not give the links in a release any SEO value. has affected press release sites.

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Press Release SEO News Google 98