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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager. What To Do With This Info?

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

I honestly couldn’t even list all of the apps I tested here. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. Of course, I have to be careful with this.

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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

While nifty, QR codes are often not the easiest and most convenient method of information retrieval, and when utilized to convey data that could be more seamlessly delivered in another format, they become downright head-scratching. This is the case with the increasingly popular use of QR codes in place of Web URLs. sustainability!)

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. That information is shared with Meta to help enhance our advertising. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

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22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

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