Kikolani

JUNE 22, 2010

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. The Talk Show Circuit.

Press Release 129

Press Release Blogger News Eventful 129

agora pulse

DECEMBER 14, 2016

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Monitor Influencers – We have talked a lot about influencer marketing this year and that’s because it’s super important. Best for monitoring Twitter influencers. Do people like your campaign?

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Well, I’m here to tell you the press release is alive and well and useful. Nobody reads them anymore!”

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Press Release Conference Fashion Report 55

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

DECEMBER 3, 2010

The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Sprout Social

FEBRUARY 5, 2020

Often, marketing team members, and in particular social media managers, will drive the listening efforts and reporting for your product team. As the listening lead, creating effective queries to get macro insights and trends is important, but don’t neglect social media monitoring.

Tools 93

Tools Sentiment How To Team 93

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

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Course Social Media Press Release Class 102

Adam Sherk

AUGUST 31, 2010

But since the 21,839 subscribers reported in YouTube’s search results make it a top 5 news channel I included it in the table. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again. that does include some news videos. Hard to believe mainstream TV isn’t all over this.

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Sites News YouTube Press Release 182

Proactive Report

DECEMBER 24, 2010

Connect to the social network/s that most of your list members belong to. Monitor the social conversation and engage. Identify and reward your influencers and evangelists. Use analytics to measure the effectiveness of your emails and your social engagement. Like the press release, email is not dead.

Trends 85

Trends Engagement Press Release Social Graph 85

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Influencer outreach and engagement strategy and plan. They want experiences.

Social Media 60

Social Media Training Press Release Project 60

Laurel Papworth

APRIL 29, 2012

Those who do not yet have any social media profiles online may struggle as this course is fast paced. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. They need to find the influencers in each sector and build relationships with them.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores.

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Klout Social Capital Influencer Social Graph 121

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. Whether it’s tweaking pricing, developing new features, increasing budgets or partnering with other firms—knowing the market directly influences your business strategy. The challenge?

Tools 94

Tools Sentiment Marketing Reputation 94

Webbiquity SMM

NOVEMBER 5, 2012

“48% of consumers are led to make a purchase through a combination of search and social media influences.” “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Koka Sexton

DECEMBER 20, 2009

There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? How can PR pros use social media tools to identify and connect with key influencers?

Press Release 100

Press Release Tips SEO Influencer 100

Kikolani

SEPTEMBER 24, 2010

One killer tactic to boost your Facebook Ad performance – discover the responder demographics report. Unlikely sources for great link worthy content ideas – using Wikipedia citations, academic reports, and more to develop link worth content. Is marketing your business on Facebook effective ? Link Building.

Mashup 121

Mashup Resources Engineering Communities 121

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. So, tell me about this new Social Media Boot Camp that you’re working on. Well, Udemy is a new social network for online training. One of them is sort of consumer engagement apps. Jay : Yeah, be careful.

Social Media 115

Social Media API Training Class 115

Laurel Papworth

OCTOBER 22, 2011

Note: apparently after Mumbrella and Ross Dawson reported on the final point (social media distribution sites getting some perks) this was backtracked by News.com, at least temporarily. Why invite Bloggers to a News.com Press briefing? Or putting out a Press Release on How Press Releases Are No Longer Effective.

Communities 108

Communities Social Media Journal Diagrams 108

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). There’s relationship building (see rule #6), influence, branding, and more.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to commit to social media for the long haul to see the benefits. Good luck converting the masses !

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Here are five sources of creative inspiration that will help make your next social campaign truly memorable.

Campaign 130

Campaign Social Media UGC Metrics 130

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again. Nearly every day.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Mainly, through networking. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Facebook SEO Ranking Factors, 2010 Study Results (aimClear): Wow, the depth of this report is incredible. Here are how brands can get involved.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

OCTOBER 8, 2013

A CEO is so happy with his own Klout score, he blasts out a press release. But as I was researching my new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence , I had an epiphany: Ego itself is not the problem; it’s my ego that’s the problem. Influencer Ego.

Influencer 145

Influencer How To Press Release Klout 145

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204