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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. How do you rise above the noise?

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. However, there are definitely some “golden rules” that are applicable for any size business in any industry and any niche. Need us to help train your team?

Content 163
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? And trust your judgment as a social marketer. But industries like cosmetics, food, and marketing are more loosey-goosey.

Brands 114
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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., White paper downloads.

B2B 190
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. Social media and Influencer Marketing Launch Strategies (episode 35).

Nielsen 165