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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.

Metrics 268
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B2B Blogging Trends [white paper]

SocialFish

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011?

B2B 182
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). How do you rise above the noise?

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 185
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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

What industry is it? This stuff isn’t black and white. Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? Or are they subscribing to a free ebook? Too many questions about Meta advertising assume an easy answer. What is a good cost per lead?

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Influencer Marketing: How to Co-Create Content with Top Industry Influencers.