Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

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How To Sentiment Template Templates 100

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

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Curation Social Media Management Tools Social Media 80

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

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Strategy Sentiment Patterns Marketing 104

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. This means you need a smart, organized strategy combined with the right competitor analysis tools. Why is competitive monitoring important?

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Sentiment Metrics Analysis Trends 96

Sprout Social

MARCH 28, 2024

Why tracking LinkedIn hashtag analytics is important On LinkedIn, 40% of users organically interact with a page weekly, making it an excellent choice for brands that want to get noticed without paid promotion. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

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Hashtag Analytics LinkedIn Content 102

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.

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Social Media Sentiment Metrics Data 78

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

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Analytics Sentiment Analysis Patterns 113

Sprout Social

APRIL 29, 2024

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. Keyword Report: This report highlights keywords related to your brand, competition and industry.

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Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

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Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

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Comparison Analysis How To Sentiment 109

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. As marketers, we know the MarTech space is crowded.

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B2B Sentiment Analysis Reputation 155

Sprout Social

NOVEMBER 30, 2023

A competitor is any business that could pull market share away from your organization now or in the future. Are they running paid social ads or posting organic social content? News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Publishing whitepapers/ebooks?

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Analysis Sentiment Marketing How To 105

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals.

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Conversation Sentiment B2B Module 118

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Once you compile this benchmarking data, you will have much more meaningful context for your brand health and content performance.

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Analysis Strategy Sentiment Comparison 141

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Here are just a few ways harnessing your social media intelligence can benefit your organization.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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Process Sentiment Analysis Applications 110

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof.

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comScore Marketing Case Study Review 299

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

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Atlassian Strategy B2B Apple 118

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

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Reputation Sentiment Analysis Notification 96

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 120

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

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Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. What is complaint management? Reduce agent burnout Let’s face it.

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Reputation System Brands Knowledge Base 105

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

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Social Media Banking Brands Sentiment 74

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 113

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. To do this, just set up alerts for any mentions of your brand, competitors, or industry keywords. Social Listening is your spyglass.

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Analyze how people respond to your organic posts and paid ads in one place.

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Reputation Tools Brands How To 130

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? And is it really worth it?

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Communities Products Company Strategy 86

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. When assessing your social data, you need to evaluate the full spectrum of earned and owned data.

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Data Metrics Sentiment Analytics 124

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

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Brands Sentiment Analysis Marketing 85

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

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Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Thus, helping you gain a competitive edge over the rest of the industry. Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks.

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Engagement Tips Loyalty Metrics 105

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

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Social Media How To Metrics Sentiment 59

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

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Pharmaceuticals Industry Sentiment Overview 40

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi

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Analytics Conversation Brands Sentiment 84