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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. But we got you.

Industry 125
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot?

B2B 348
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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Is your industry or field of interest highly visual, like photography or fitness? Go Where Your People Are.

Industry 235
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 228
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[ANSWERED] How Do I Share A Tweet To LinkedIn?

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] How Do I Share A Tweet To LinkedIn? Hey Sean, For those of us that use LinkedIn professionally, do you have guidance on how to share a tweet to our LinkedIn accounts? Let’s start with the easy answer of how to share a tweet from Twitter to your LinkedIn feed.

LinkedIn 198
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors.

LinkedIn 166