Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

SEO 154

SEO Social Media Strategy Hashtag 154

Jon Loomer

FEBRUARY 7, 2022

Of course, this may negatively impact your advertising if you rely on targeting options that are no longer available. Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. I covered it on a Pubcast Shot as well. Thousands of detailed targeting options were removed on January 19.

Facebook 212

Facebook Course Advertising Organization 212

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 104

Reputation System Brands Knowledge Base 104

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. We also included examples from brands to inspire your strategy. What is corporate communications?

Skills 112

Skills Template Templates Travel 112

Oktopost

MARCH 8, 2023

Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.

Startup 117

Startup Travel Insurance Apple 117

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Even those businesses operating online may be impacted by the financial hardship of their customers, disruptions in the supply chain, and myriad other concerns. Social media managers, in particular, often are the first to be cut.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

Statistics 107

Statistics Skills Analytics Press Release 107

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Grow Your Network . Identify prospects online.

Skills 194

Skills Groups Groups LinkedIn 194

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 113

Social Media Marketing Sentiment Influencer 113

Sprout Social

OCTOBER 19, 2023

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. When done right, monitoring can uncover low-hanging ways to improve your overall business. The “monitoring” piece looks at actual feedback from your audience. In fact, this applies to your big-picture reputation management strategy.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception? What is your current brand perception?

Marketing 130

Marketing How To Sample Samples 130

Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. PR comes first.

Reputation 98

Reputation Campaign Energy Curation 98

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

Collaboration 82

Collaboration Brands Team Project 82

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. One way is through brand advocacy.

Brands 127

Brands ROI UGC Authentication 127

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. You’re going to need to prioritize building trust within your brand’s community.

Influencer 163

Influencer Marketing B2B Authentication 163

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation.

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Separating Organic & Paid Media Strategies.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Well, because the odds of something similar happening to your company are pretty high. Why is it important to learn from the work of others? Why is it important to learn from the work of others?

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 104

Analysis Sentiment Marketing How To 104

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! Social media metrics are incredibly important for a social media manager and shouldn’t be ignored.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Reputation 129

Reputation Tools Brands How To 129

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JANUARY 18, 2024

And then suddenly, the Quenchers shot into the public limelight, becoming a coveted item almost overnight. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits.

Influencer 59

Influencer Social Media Strategy Marketing 59

The Realtime Report

FEBRUARY 14, 2020

The Impact of Media Relations in Small and Medium Enterprises. With the increase in start-up businesses, media relations is one of the best marketing strategies that give you a competitive edge against other entrepreneurs in your niche. Over the past couple of years, media relation approaches have evolved.

Loyalty 103

Loyalty Reputation Authentication Small Business 103

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Sentiment 110

Sentiment How To Analysis Review 110

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113