Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

SEPTEMBER 23, 2022

It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? Sure, there’s something to be said for hopping on the latest TikTok trend. According to GlobalWebIndex , nostalgia is a growing consumer trend. Image source.

Education 162

Education Examples Content Nielsen 162

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. The platform can also detect trending hashtags that relate to your brand.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

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Team Tools Marketing Hubspot 88

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

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Analytics Conversation Brands Sentiment 85

Buffer Social

JANUARY 15, 2024

Good B2B content leans on expert insights and original perspectives Rosanna Campbell (a freelance B2B SaaS content writer who has worked with brands like Monday.com and Beam Content) says that "Good B2B content contains an original perspective, [and is] backed up by real-world expertise and thorough research." 

B2B 95

B2B Content Syndication SEO 95

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? HubSpot HubSpot , famous for being a big shot in customer relationship management (CRM), has spiced things up with its very own social media calendar.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Pixlee

DECEMBER 1, 2017

To help you out, here are five key trends you should consider when developing your 2018 strategy. Most of us do this regularly, but research has shown that most people quickly Google information they aren’t sure about. Okay, before you roll your eyes and say, “influencer marketing was huge in 2017, how is this a trend?”

Trends 40

Trends Strategy Marketing Hubspot 40

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

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Review TweetBeep Tools Twitter 189

Webbiquity SMM

JUNE 21, 2022

Image credit: HubSpot. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof. Order the product on their home laptop.

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Influencer Brands Policies Privacy 288

Ignite Social Media

AUGUST 30, 2019

PRO TIP: use Google Trends and the YouTube search function to find popular keyword searches Keyword-heavy video description that includes relevant links and details regarding your video. Up to 10 relevant tags related to your video content. These may include brand identifiers, product descriptors, and additional keywords.

YouTube 142

YouTube Hubspot Video Influencer 142

Pixlee

OCTOBER 14, 2021

Brands have to be alert to a myriad of new trends popping up every day. With a growing user base and consistent trends for brands to hop on, we say yes. Trend-based videos (dances, hashtag challenges, etc.). Do your research. Why Invest in TikTok Marketing. Is TikTok worth investing time, energy, and resources into?

Strategy 86

Strategy Brands UGC Apparel 86

Socialmedia.biz

JULY 8, 2020

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Research variations of those hashtags to see what’s used the most.

Social Media 179

Social Media Tips Hashtag UGC 179

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Analyze what topics are trending. Post at the right time. and 5:45 p.m.

B2B 130

B2B LinkedIn Strategy Brands 130

yMarketingMatters

FEBRUARY 26, 2014

The great hashtag feature keeps you up to date with latest trends and news worthy events. Use hashtags with your keywords and stay on top of the trending hashtags as well. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Promote your company and your content, and Get Noticed!

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Twitter Repository Hashtag Statistics 235

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. For the past five years, Clorox has invited hundreds of its marketers to the annual iConnect conference to learn about the latest digital trends. Clorox, Cleaning Up at the Conference.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. 20 PR statistics you can’t ignore in 2022.

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Statistics Skills Analytics Press Release 108

Social Media Strategies Summit

OCTOBER 24, 2018

This is a good way to see how you compare, and can also be helpful in identifying industry standards, trends, and threats. The first step is to identify which competitors you want to research. Here are a couple tools to help with your research: Phlanx. An audience persona is a research-backed profile of your ideal customer.

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Use LinkedIn to research companies.

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LinkedIn Tips Skills URL 113

Unmetric

AUGUST 28, 2019

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. This will give you a broad view of who’s talking about you, what your competitors are talking about, and what’s trending in your industry.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

NOVEMBER 4, 2019

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance. What is the purpose of having a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Writtent Blog

FEBRUARY 12, 2014

There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: CMI ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. With an average of 1.47 Keep an open mind and experiment with content frequently to find what works for your brand.

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Engagement Facebook Hubspot Upcoming 122

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

MARCH 25, 2021

But in terms of running the business, we really like Hubspot as both a CRM and as a marketing/tracking tool. Alternatively, if you’d rather benefit from our ongoing research in the social space and keep up with news and trends, subscribe to our e-newsletter below for bi-weekly updates. We don’t have time to wait.

Social Media 172

Social Media Advertising Team Hubspot 172

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. However, you must understand that these are the only research-based guidelines. She likes researching topics related to B2B and SaaS. Here’s what they say. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

MARCH 27, 2018

For example, I often like to check out the social media profiles of HubSpot , MailChimp , and Airbnb. Here are a few ways to research on your favorite companies: Facebook. Use a research tool. The fourth strategy is to use a content research tool like Buzzsumo. Follow trends. Follow trends. Use Buzzsumo.

Content 110

Content How To Overview Analytics 110

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. We all know that it’s a very famous social media platform, and therefore contributes to shaping broader social media marketing trends.

Social Media 52

Social Media UGC Marketing Influencer 52

Writtent Blog

MAY 16, 2013

It’s up to the SEO copywriter to follow thought leaders and keep up with best practices and trends. Without creativity, content marketers constantly play catch-up because they fall into a rut, lose their audience, fall behind trends, and lose thought leadership and authority. Research your audience. Search Engine Watch.

SEO 98

SEO Press Release Engineering Hubspot 98

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Source: HubSpot ). Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ).

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Statistics Mobile comScore Marketing 108

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Example: Companies like HubSpot and Help Scout include the size of their customer base and the number of countries their customers are in, in their Twitter bio. Social proof. 100 rooms booked weekly).

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Marketing Influencer Instagram Trends 111

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. It’s a rising market that is already bringing a lot of success to companies. Wrapping up.

B2B 59

B2B Influencer Marketing ROI 59

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

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Study Instagram Hashtag Research 111