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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Social listening is about looking at relevant online conversations and trends. This is a massive issue for many brands. Sound familiar?

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

And the trends suggest that more customers want faster response rates. 76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Predict trends on any channel. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Here are our favorites. Social Media Analytics Defined. Brandwatch.

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