Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buffer Social

AUGUST 7, 2018

Today, we’re excited to share the eye-opening research with you ( hint: Page engagement continues to decline ) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. Consider the return on investment (ROI) of each Facebook post.

Research 111

Research Brands Facebook ROI 111

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. HubSpot (@HubSpot) October 4, 2022.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Offered by : HubSpot. Created by : HubSpot. Keyword research. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate.

HootSuite 106

HootSuite Brands Price Collaboration 106

Pixlee

JANUARY 18, 2019

It’s convenient, mobile-friendly, and gives you the space to get creative with your message. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Use no more than 20% text in your thumbnails to boost engagement and ROI.

ROI 45

ROI Instagram Video Brands 45

Buffer Social

NOVEMBER 2, 2017

For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. You’ll have a complete picture of the ROI on each campaign. There’s time and resources to consider as well. Pixel targeting.

ROI 111

ROI Advertising Conversation Social Media 111

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. Barbara Bix and Olga Taylor craft an intriguing case for focused market research and targeting using the example of a violin virtuoso playing in a subway for $32, after having sold out a concert with $100 tickets just days before. by MarketingProfs.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JANUARY 30, 2020

As illustrated in his research regarding the best traffic sources for SaaS , consultant Mike Sonders notes that organic traffic accounts for the bulk of leads and traffic for top-tier SaaS companies (up to 68% total). Research shows that people typically engage with at least eleven pieces of content before they’re ready to make a purchase.

Strategy 94

Strategy Marketing Case Study How To 94

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Stumble upon something good? Tweet This!

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Metrics and ROI. Adoption soared. 85% of Inc. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Silverpop’s research revealed the following insights about average open rates: Image credit: Silverpop.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Webbiquity SMM

JANUARY 15, 2013

Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.” 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95

Content Marketing Meme Hubspot 95

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. From our own research and in seeing the best practices of brands like Nike, NASA and leading agencies like VaynerMedia, we’ve noticed an increasingly common trend – prominent brands and those successful on social media are changing their message between networks for any given post.

Instagram 111

Instagram Twitter Facebook How To 111

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Local/Mobile Search. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016).

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. So, how do I build this thing or anything else like an ROI calculator or an interactive whitepaper or interactive video? Look, so many of us are making content. Aaron: That’s correct.

Content 104

Content How To B2B Questions 104

Buffer Social

APRIL 20, 2017

According to Google , 82% of smartphone users research on their phones in stores before making their purchase. Augmented reality could change the way consumers research, shop, and interact with businesses. With the acquisition of Oculus, Facebook wants to connect people beyond its mobile app but also in the virtual reality (VR).

Marketing 111

Marketing Conference Analytics Real Estate 111

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? And 73% of U.S. Fridays at 4 p.m.

Statistics 219

Statistics Research Social Media B2B 219

Writtent Blog

JULY 6, 2016

of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Image Credit: MarketingCharts. Image Credit: eMarketer.

Strategy 83

Strategy Hubspot B2B Blogger 83