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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Buyers appreciate business social media use. Skyword ).

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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Square.

B2B 150
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price. Image credit: HubSpot. Check their Amazon app or social media sites for reviews from other customers. Order the product on their home laptop.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower.

B2B 148
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Why social media teams will be at the center of conversational commerce

Sprout Social

One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. Depending on which tools your social team uses, there’s a good chance they have a holistic view of your brand’s entire relationship with the customer in your inbox. A better way to nurture the buyer journey.

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