Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

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Authentication Brands How To Review 125

Waxing UnLyrical

FEBRUARY 28, 2013

I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Yes, we’re even starting to talk about marketing. Clients are now finally starting to think again about how to communicate in this new scenario. Turn on the radio in Tripoli today.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

JUNE 9, 2017

Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Wouldn't you like to be in her kitchen?

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How To Banking Energy Travel 238

Waxing UnLyrical

JUNE 2, 2011

B: I was never contacted directly for anything related to marketing that might dovetail with PR. I made sure they didn’t feel lectured since 1) they were new to the brand, 2) I have no idea how to pitch the media, and 3) they needed to understand my business philosophy. Together we developed solutions that were agreeable.

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Waxing UnLyrical

DECEMBER 13, 2012

Borrow or hire a professional camera and find someone who knows how to edit video. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. The 5 Commandments of How to Raise $1Million on Kickstarter.

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Wikimedia How To Banking Wireless 204

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. There you have it; how to tweet after you’re dead. Tweet After Death: How to Use Social Media to Live Forever. Unless you could, of course, time your messages.

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Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? Many don’t understand PR or its value.

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Metrics How To Discount Analytics 100

Waxing UnLyrical

APRIL 22, 2015

Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each.

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Waxing UnLyrical

OCTOBER 12, 2016

So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. We’ll see how the course does on launch day, but as Peter Drucker famously said, “If you can’t measure it, you can’t manage it.”.

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Products How To Delicious Consultant 100

Waxing UnLyrical

APRIL 11, 2011

I just want you to learn how to analyze numbers for proper perspective. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. mobile app. So let’s run through these again: What is “every other second”?

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Marketing Startup Consultant Flickr 100

Waxing UnLyrical

OCTOBER 27, 2011

When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. And it’s not just email pitches that you need to learn how to write; it’s how to pitch people on social networks, such as Twitter, as well. How to Fail in Business Without Really Trying.

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How To Skills Flickr Fashion 225

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class How To Applications Course 227

Waxing UnLyrical

APRIL 27, 2015

So I decided to instead focus today’s roundup on how to help in the aftermath of such a disaster, and also what you should be mindful of when doing so. How to help Nepal: 7 vetted charities doing relief work following the earthquake. A donor’s guide to giving after a disaster. 10 worst things to donate after a disaster.

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How To Hotels Consultant Training 100

Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Focusing on the numbers.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Communities Content Marketing Community building 100

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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Project How To Class Posterous 170

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Class How To Health Care Comments 207

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting! Read All About It!

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List Class How To Comments 161

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

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Consultant Communities Community building Groups 205

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. No matter how great the copywriting? Guest post by Sean McGinnis.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. Social media, yes.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

APRIL 4, 2019

Let’s get right to it, how to build your brand’s community. Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. She is an experienced marketing and communications expert. Think about content as your bait.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” Deirdre Breakenridge covers how to perfect your “gifting” technique. How to Encourage Your Team to Blog.

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Press Release Startup Consultant Flickr 186

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). In a certain market? – actually implement them.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

JULY 8, 2013

How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! How do you make your content unforgettable?

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Content Resources Consultant Flickr 205

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

DECEMBER 22, 2014

3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits. Heather Whaling offers some advice on how to turn resolutions into habits in this classic post.

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WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. In this very interesting post for LeadersWest , James Scherer shows you how to increase revenue by optimizing your home page. Taming the Social Media Marketing Beast.

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Image: Sung Ming Whang via Flickr, CC 4.0. The Psychology of Pricing.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. How to avoid choosing the wrong topic. In content marketing, these statistics can be in the form of website analytics, the actual behavior of website visitors, CRM analytics, etc. How to align search intent.

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Campaign Content How To SEO 165