Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

FEBRUARY 8, 2012

However, while videos are a great marketing tool , they can also become a business’s worst enemy. So where do most business owners go wrong when it comes to small business marketing videos? If they are the drawbacks, then the best way to get the most out of a video marketing campaign is by reducing them.

Video 98

Video Campaign Marketing Small Business 98

Small Business Mavericks

JULY 28, 2014

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Simple, right?

Data 93

Data How To Journal Small Business 93

Small Business Mavericks

DECEMBER 21, 2015

In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. YouTube came along and provided a way for marketers to develop their YouTube video channels. Now, we’re seeing the emergence of mobile marketing in a variety of ways.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

SEPTEMBER 12, 2014

Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Who, What & How. Probably the most important thing about marketing is knowing who your audience is. How are you going to make this content and message accessible?

Content 119

Content Marketing Small Business Trends 119

Small Business Mavericks

JULY 9, 2011

When it comes to marketing – traditional or internet – it’s OK to get wacky. It builds buzz, and that’s what you want in your marketing plan. I hope you see the vast potential in this type of marketing. It’s an awesome marketing technique. That’s pretty impressive. Wacky sells.

Automotive 168

Automotive Discount How To Small Business 168

Small Business Mavericks

JULY 15, 2014

For years, the “know-like-trust” factor has been a basic foundation of marketing. Because you knew them, you knew what they liked, why they needed certain things, and could figure out how to connect and make a sale. Small Business Internet Marketing buyer persona know-like-trust marketing sales tactics'

How To 98

How To Small Business Education Buy 98

Small Business Mavericks

APRIL 21, 2011

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

JULY 31, 2014

Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers and you should explore the possibilities no matter what size your business is. You’re missing out on 90% of the entire world if you only market to the US.”

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

JULY 22, 2015

Do you know what the most effective Internet marketing is? ” Or someone might ask, “Which Internet marketing tactic gets the most results?” The most effective Internet marketing is the set of tactics that support a strategy customized for your particular business. How does your business look right now?

Marketing 70

Marketing Survey Newsletter Engineering 70

Small Business Mavericks

MARCH 6, 2012

If your business has an online presence then you are now in a very competitive market. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

SEPTEMBER 25, 2014

I love how Seth Godin uses the tribe analogy to describe the groups of people that naturally form through having the same interests. Marketing is all about tribes when you think about it because we are seeking to connect with people who share the same interests. Writing, particularly blog writing, is talking to your people.

How To 125

How To Small Business Engineering Groups 125

Small Business Mavericks

MARCH 18, 2014

Hashtags present a unique opportunity for online marketers. Then you could use a marketing tagline that reads follow the #yellowbrickwidget. You can cross-promote your products, services, and brands with hashtags in very powerful ways that before was not possible. Suppose you sell yellow widgets. Others may stick to Facebook.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

NOVEMBER 27, 2015

One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical.

Google 70

Google Guidelines Marketing Mobile 70

Small Business Mavericks

MARCH 31, 2015

Online and offline marketing and advertising share many characteristics. They both should be part of a business budget, no matter how small or growing that business is. But there is something about online marketing that has changed the way a business needs to go about connecting with potential customers.

Marketing 70

Marketing Engineering Advertising Research 70

Small Business Mavericks

NOVEMBER 14, 2014

So what does the marketer do when it’s clear that what used to work isn’t working and the situation is dire? I don’t think that search engine optimization is going to get easier if you think the answer is a magic bullet like keyword stuffing used to be for some people. ” — Glenn Gabe.

How To 107

How To Engineering SEO Google 107

Small Business Mavericks

DECEMBER 3, 2012

Are you ready to start marketing your business through social media ? So how do you do that? You start by defining your target market. Don’t narrow it too much, but keep it narrow enough that you can measure your success in your marketing efforts toward them. Congratulations! It’s not easy, or cheap.

Social Media 98

Social Media How To Study LinkedIn 98

Small Business Mavericks

SEPTEMBER 4, 2011

If you’re struggling with how to encourage more tweets and retweets for your blog and website content, then I highly recommend reading these two articles, both of which were written by social media icons and veterans of the field: Twitter Share Buttons Bring 7 Times The Return. 21 Tips To Earn Links And Tweets To Your Blog Post.

How To 129

How To Research Twitter Publishing 129

Small Business Mavericks

DECEMBER 4, 2011

That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead. There are literally thousands of people using facebook and email marketing to promote their businesses. It is almost like learning how to use cell phones fifteen years ago. Of course, I printed it and will go.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

DECEMBER 24, 2011

Alright, now that you have a website, how do you market it and what do you do with it? Once again, you understand it, but how do you do it? Talk about your business, talk about your products, give advice or how to steps about something that your business offers. You also hear a lot about search engine optimization.

Small Business 98

Small Business Content How To Engineering 98

Small Business Mavericks

DECEMBER 17, 2013

Story marketing is becoming more and more important as more businesses discover how to do it properly. Branding brand positioning story marketing' With the proper story well told, you can increase your brand positioning online and in the minds of your customers. If you can do that, your brand will come out smelling like a rose.

Brands 101

Brands Marketing Questions Products 101

Small Business Mavericks

JANUARY 2, 2014

Blogging for Small Business blog marketing blogging' Some of the best blog posts piggyback off of someone else’s work. It’s okay to steal ideas as long as you don’t steal the actual work.

How To 98

How To Small Business RSS Engineering 98

Small Business Mavericks

OCTOBER 9, 2015

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Video marketing has matured. Video marketing has matured.

Marketing 70

Marketing Meeting Strategy Mobile 70

Small Business Mavericks

SEPTEMBER 10, 2011

Fail to track your marketing efforts. First on the list is the time-intensive nature of social media marketing. .&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. You can sit back and harvest the results of that viral marketing campaign.

Campaign 168

Campaign Social Media Hashtag Reputation 168

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

MAY 10, 2013

Small Business Internet Marketing content content strategy online marketing quality content' Before you can provide quality services for your clients, you have to attract those clients. The way you do that in the 21st century is with powerful content.

Content 101

Content How To Small Business Strategy 101

Small Business Mavericks

JANUARY 20, 2015

It doesn’t take much thought to realize that your emergency preparations should include your internet marketing. It is a good idea to include disaster planning when you do your (hopefully) annual online marketing check-up. What would a major local disaster do to your ability to continue to serve non-local customers?

Insurance 70

Insurance Marketing Small Business Advertising 70

Small Business Mavericks

NOVEMBER 4, 2013

SEO for Small Business content marketing keywords on-page optimization search engine rankings social media marketing' There are ways to do that too, and if you do it right, then you’ll add the right amount of off-page optimization to your on-page optimization efforts.

Engineering 101

Engineering Small Business How To SEO 101

Small Business Mavericks

OCTOBER 10, 2012

Online marketers have to come up with alternative ways to reach each city they serve. That’s more likely to hurt you in the search engines than help you, and it could kill your business entirely with duplicate content penalties or de-listings from the search engines.

Content 98

Content How To SEO Engineering 98

Small Business Mavericks

MARCH 23, 2011

» How To Increase Your Twitter Followers So you’ve set yourself up a Twitter account and you’re raring to go. The object of Twitter is to help you connect with people you’d like to do business with so, with that in mind, let’s talk about how to grow your Twitter followers. Quality is better than quantity.

Small Business 93

Small Business Twitter How To Case Study 93

Small Business Mavericks

JULY 19, 2012

I never thought I’d say this, but the Fortune 100 are learning how to market themselves online – and they’re doing it in rather unexpected ways. Of course, we’re talking about companies that are accustomed to interrupting our regular programming to blast us with marketing messages on our televisions and radios.

Video 93

Video Marketing YouTube Small Business 93

Small Business Mavericks

MAY 2, 2013

How do they rank? Small Business Internet Marketing competition online competition online marketing search rankings' Do your research. Find out who’s targeting the same key phrases you are. It’s your job to beat them.

Widget 93

Widget Compete Small Business How To 93

Small Business Mavericks

JANUARY 7, 2015

Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? Underestimating The Market. If there’s a way to build an interest and realization of how that gizmo is going to meet a need, that should come first.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

JULY 2, 2013

Keyword research is a very important part of your local search marketing process. So how do you conduct keyword research for your local search terms through Google Trends? You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. The one I like is Google Trends.

Research 114

Research Trends Google Small Business 114

Small Business Mavericks

MARCH 18, 2012

Marketing a business can be a time consuming job. Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant.

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Consultant Marketing Small Business Skills 98