Direct Marketing Observations

SEPTEMBER 15, 2010

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. But I am so angry, that I have to get this out because I think it’s important for management to know when they can do better.

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

AUGUST 18, 2010

You do everything at your company. You wear lots of different hats. Enter social media. You’ve been reading a lot about Social Media and it has invaded your ecosystem.Blogs are your in reader but your involvement in it is marginal at best. Consultants and evangelists are outside your door. You’ve been hearing that you should do it.

Social Media 152

Social Media How To Consultant Company 152

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. Those will be “must have’s&# and not “would be nice&# reqs-and that won’t be asking a lot either.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce?

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

DECEMBER 6, 2012

You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Are marketers okay with that? It goes something like this.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. How do we use it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. 3) We cannot stress enough how important it is to engage but here is a post that stresses how important it is to, yep you guessed it, engage and also. how to win. How to Fail at B2B Social Media. How are you measuring?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. The How To. In this post I want to address those issues so that you can get started with social media marketing. Implementation.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. 4) Converting the traffic -This is the holy grail of web marketing and sales.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 20, 2010

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 7, 2010

The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. Know how to comment on a blog and why. Know how to post a blog post and where. CSS would be nice.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

APRIL 12, 2012

I can use the best listening tools and platforms there are, but if I don’t know how to use them or I use them the wrong way, they are totally worthless to me. If someone thinks they know how or knows what I want and they still get it wrong-Shame on me. You just have to know someone who knows how to look and where to look.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

MARCH 29, 2010

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. It is still an effort, and rightly so, to show companies how to use social media effectively, but please, enough with the definitions of what social media is. Overall sales for Old Spice Body Wash rose 105 percent for that period.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JUNE 21, 2010

Presented by MyVenturePad and SAP, this live interactive webinar will explain how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business. This free, one-hour session will cover how to: Establish and build your Twitter presence.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. How to schedule a post or a tweet 100x a day? In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. How to schedule a post or a tweet 100x a day? Look Beyond the Numbers.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

AUGUST 17, 2011

As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked up by every major news outlet around the world. Does anyone remember this?

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

JUNE 28, 2010

“I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. Tags: social media Marketing marc meyer social media consultant. I already own what I do, because I have a belief in it’s transformative capabilities. As I have said in the past. That’s not my job.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

AUGUST 15, 2011

Unbeknownst to most of us is the fact that we’re getting played because someone knows how to play the game of driving eyeballs to a site that isn’t about quality content as much as it is about trying to get you to click on Google adsense boxes. And that my friends is the problem-at least for the majority of us.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

MARCH 11, 2010

Acceptance that though I indeed love what I do and know how to do it well, it may be time to do it for someone else. Tags: social media Social Media marketing digital marketing marc meyer pr agency. But for good reason… Anger at clients for parting ways with me. Share this Post.

Proposal 138

Proposal Skills Consultant Social Media 138

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. We sometimes stick to what we know best and oftentimes say that integration of social media should occur in marketing; but that’s a short sighted attack. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. How could this be? Consider how your consumers view you online and where they view you. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. 4) Show corporate management stats on issues where competitors used social media & they did not. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 11, 2010

Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 18, 2010

Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. Tags: social media Facebook Linkedin Twitter Social Media marketing marc meyer SMB. Yes, there will always be a learning curve, but we have to start somewhere and then build from that. 1) Get a Twitter account. Share this Post.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JUNE 15, 2010

Like how to upload and share photos. Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. They’re excited. They’re just happy to be here.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I’d like to think that we’ve all had “enchanted&# moments in this space.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

AUGUST 2, 2011

Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

MAY 14, 2010

How can parents access their children Facebook account. Facebook ‘fails to protect children’ How To Monitor Children On Facebook. I hope it helps. Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

FEBRUARY 21, 2012

Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Yes, we’re becoming enamored with the data and analytics of social, and we’re becoming really good at collecting it, but we still need a primer in what to do with it and how to turn it into Action.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

MAY 13, 2022

The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112