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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 111
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 113
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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. it looks like I'll be making @Hilton properties my choice of hotels from now on!

Hotels 124
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

You drop your bags off at the hotel, and you’re hungry. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Ready for some strategy? It’s dinner time.

Sentiment 167
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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152
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How Dogs Use Social Media

Ari Herzog

I was initially going to write about dog weddings, the subject of nearly 60,000 Google results and 215 matches on YouTube , such as last week’s nuptials of schiperkes Cricket and Black Magic and a complementary blog post of the honeymoon at a Salem hotel 20 miles away. Related posts: Cats and Social Media: Purrfect!