Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? For those wanting to measure the direct return on investment (ROI) of social ads, these conversion objectives are critical in the long term.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Then campaigns are easy to test, and to prove the return on investment (ROI).

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Consultant Social Media Content Marketing 268

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. For instance, in Hootsuite, you can assign tasks, such as engaging in the comment section or replying to customer service inquiries, to different team members within the platform. Try Hootsuite Inbox 2.0 Try Hootsuite’s Inbox today. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

FEBRUARY 5, 2024

This is key if you want to increase your Instagram ROI and tie your Instagram efforts to off-platform goals. Using Hootsuite 1. Go to your Hootsuite dashboard and click the Analytics icon in the sidebar. If you’d rather get your Instagram analytics reports automatically, check out the Instagram analytics built into Hootsuite.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI.

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Sample Code Social Media HootSuite URL 145

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly Welcome to dark social. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. Plan and schedule your posts This one’s easy: Use Hootsuite.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. Here’s where Hootsuite can help. Curious to learn more about Hootsuite Amplify?

LinkedIn 140

LinkedIn HootSuite Skills News 140

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Grow your business faster with Hootsuite. Investing in NFTs could result in: Massive profit — like a really, really ridiculous 79,265% ROI in one year for an illustrated monkey. Growth = hacked. Free 30-Day Trial (risk-free!).

Marketing 118

Marketing Avatar Buy Price 118

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

Survey 225

Survey Report Social Media ROI 225

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Non-video ads (i.e., overlays and banners).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Hootsuite Analytics. Get the free template now!

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. Not sure what a nanoinfluencer is? Feeling ready to become one?

HootSuite 103

HootSuite How To Influencer Price 103

Hootsuite

NOVEMBER 28, 2022

In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. Brands like Starbucks leverage UGC to break up the flow of traditional marketing posts in their social media streams: Source: instagram.com/Starbucks. What kind of ROI are you aiming for?

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 27, 2022

Well, first off it is a handy measurement tool that can help you track your return on investment (ROI) for your TikTok ad campaigns. Then, click Marketing > Data Sharing. Check out our recent TikTok Spark Ads experiment where we tested different ad types and goals to find the best ROI. Grow on TikTok faster with Hootsuite.

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How To HootSuite Eventful ROI 117

Hootsuite

OCTOBER 25, 2021

Source: Hootsuite. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Source: Hootsuite. Step 1: Create a social media marketing strategy. Attract new customers. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Increased Sales. Keep tracking them.

Small Business 263

Small Business Social Media How To ROI 263

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. The key to keeping costs down and ROI high is to differentiate yourself from your competition.

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Cost CPC Facebook HootSuite 94

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. A yearly subscription even gets you 2 months of free usage.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

OCTOBER 24, 2022

Instagram may not be the best fit for you, but if you’re unsure, it’s worth it to revise your Instagram marketing strategy first. Give it a fair shot to provide a positive ROI for you. Social media platforms are only as effective as your marketing strategy. And you measure them regularly, right? Start your free 30-day trial.

Instagram 72

Instagram How To HootSuite Mobile 72

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. We (obviously) use Hootsuite’s Social Advertising. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. You can also use this information to test messaging and measure ROI. Hootsuite Insights Powered by Brandwatch. Hootsuite Insights goes even further and gives you data from 1.3

Social Media 145

Social Media Tools HootSuite Sentiment 145