Talkwalker SM

APRIL 14, 2016

Ten years ago, Bayer’s blockbuster pill brand Yaz was one of the first to be marketed as “beyond birth control” With annual sales topping $1bn, it was one of the most widely prescribed oral contraceptives , promising to alleviate mood swings, acne and weight gain. She soon received more than 500 replies.

Pharmaceuticals 60

Pharmaceuticals Health Care Hashtag Survey 60

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Devumi

SEPTEMBER 24, 2014

A Twitter contest can be bigger for your brand than any giveaway in a magazine as it’s able to use the power of the web’s connectivity, as well as mobilize your existing fans in new ways. Social media is all about value added marketing. Choosing a Twitter contest: How to use a hashtag as part of your contest.

Twitter 92

Twitter How To Hashtag Types 92

Adam Sherk

OCTOBER 1, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146

Trends Tools Embedding Digg 146

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Hootsuite

AUGUST 11, 2022

For example, Harley-Davidson produces The Enthusiast magazine , which showcases rider stories as well as riding tips and information about new models and gear. Rider stories also feature on their social channels: View this post on Instagram. For more details, check out our post on how to find your target market. Naked Juice.

Brands 120

Brands HootSuite Film Instagram 120

agora pulse

JANUARY 19, 2017

ReInfluencer marketing won’t work unless your influencer’s audience is a match to your target consumer. You wouldn’t pay for an ad in a magazine no one reads right? Create a Branded Hashtag. Track the performance of the campaign through number of posts to the hashtag, user engagement, impressions etc.

Instagram 60

Instagram Hashtag Influencer Campaign 60

Lucy Hall

SEPTEMBER 29, 2016

If you can get your marketing technique and content right on this platform, you'll be open to huge new audiences ready to interact with you and your brand. The answer is the hashtag! Hashtags are an Instagram staple and it's worth working out what the most popular hashtags are for your industry. Your profile. Don't worry!

Instagram 60

Instagram Hashtag Feed Feedly 60

Buzz Marketing for Technology

JUNE 27, 2008

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Social Enterprise: Interview with 7thFloor Magazine. k12online06. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Kikolani

FEBRUARY 18, 2016

New, like me, or seasoned but with room to improve, this study may be of help in the quest for social distraction, oops, I mean social media, planning, for business results. Why plunge in and test the social media waters? Super successful magazine (book, blog, etc.) It’s an exciting marketplace, run by the market, itself.

Social Media 108

Social Media Hashtag Twitter Research 108

Hootsuite

JANUARY 23, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Why use a social media content calendar? Your social media marketing goals have a key point in common with many of the other goals in your day planner: they take effort and attention every single day.

Template 145

Template Templates Social Media Content 145

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

Aggregator 52

Aggregator News Trends Social Media 52

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 96

Engagement Analytics Meme Instagram 96

Adam Sherk

MARCH 16, 2010

What Horrible Things Did Time Magazine Do in 1964? So what can news sites do to maximize their visibility in real-time search? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 143

Sites News Yahoo Engineering 143

Laurel Papworth

OCTOBER 1, 2011

Social networks were widely used by gangs to co-ordinate the riots across the country. No sirree, it was the fact the #riotcleanup hashtag was potentially even more devastating than the riots itself to his Parliament. Warning: If you go to Trendsmap.com you get the image below, complete with USA missing the hashtag.

Journal 111

Journal Flash Mob Communities Digg 111

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Every social network is a unique world of its own, with separate sets of best practices.

Influencer 60

Influencer Social Media Resources HootSuite 60

Firebelly

OCTOBER 26, 2009

Thats marketing 101. Remember, a great portion of Twitter's users are not marketers. The "Successful Meetings" and "Event Marketer" magazines have articles regularly in them about the adoption of Twitter by conventions and event planners. #4-Twitter The audience. Most of them just want to be heard.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Little Web Giants

JUNE 30, 2014

Black hat and grey hat techniques that were effective prior to Google’s Hummingbird, Penguin and Panda updates often leant heavily on social bookmarking sites. However, my ethical marketing friend, don’t throw the baby out with the bathwater! In Reddit, you can also find a relevant category, such as /r/SEO or /r/marketing/.

Social Bookmarking 52

Social Bookmarking Sites Bookmarklet Delicious 52

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her self-titled blog covers social media, with a particular emphasis on Facebook.

Blogger 168

Blogger SEO Consultant WordPress 168

Sprout Social

MARCH 1, 2017

While posting too much promotional content can definitely be a turn off, some marketers fall on the other end of the spectrum and never post any type of marketing message. Foundr Magazine links to a lead magnet for an email swipe file in their bio. That alone makes it significantly different from what most marketers are used to.

Buy 40

Buy Instagram Mobile Features 40

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards. It’s simple.

Strategy 149

Strategy Brands UGC Case Study 149

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute.

Google 198

Google Yammer Social Networking SEO 198

Bare Feet Studios

JUNE 7, 2009

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. This model may not be replicable or scalable though.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Webbiquity SMM

JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction. Guest post by Joey Feldman. They disappear after 24 hours.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

APRIL 25, 2017

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. To give you an example, we analyzed the most socially shared articles related to “social media marketing.”

How To 111

How To Forums Hubspot Statistics 111

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 214

Curation Tools Curata Flipboard 214

Convince & Convert

JUNE 14, 2012

Jay : Welcome back everybody to Social Pros, episode number 20 if I’m counting correctly. Next week we’ll be able to drink here on Social Pros. This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. It’ll be the big 2-1.

Hashtag 116

Hashtag B2B Social Media Metrics 116