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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Top 5 Cybersecurity Trends to Watch Out for in 2023

BeingOptimist

If the victim performs the intended action, such as clicking a link and giving away the credentials or downloading an attachment that compromises system or network security. Vishing and Smishing Vishing attacks are targeted at VoIP (voice-over IP) systems. When an attack is successful, the victim demands a ransom amount.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

And a designated record set includes: “any item, collection, or grouping of information that includes protected health information.” If you want to use SMS, WhatsApp, or social messaging services to send appointment reminders, you need to send them without any PHI included. That means you need a system of workflows and approvals.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Sadly, thanks to the panel picker system – which I think is a broken process that leads to catchy titles and popular people winning the day over interesting sessions – the quality is hit-or-miss at SXSW. Content varies in quality. Conclusion: Worth it.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. In July, Outlook Publishing (India) Pvt.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

This age of marketing complexity benefits three groups, specifically. All-in-one marketing cloud systems (like ExactTarget, Oracle, et al) that can reduce complexity by baking many/most of the marketing processes into a unified technology stack. Marketers who are facile with data, statistics, optimization, and design of experiments.