Mindjumpers

JULY 18, 2011

Researcher at Lab 42 have made an effort to figure this out and asked 500 LinkedIn users exactly this question and more. With more and more people also joining groups on the network, more members will start interacting and participating in discussions about products, brands etc.

LinkedIn 249

LinkedIn B2B Sites Study 249

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Our data sources for this article were Xposure and Nielson.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

NOVEMBER 23, 2012

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JUNE 8, 2011

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

MARCH 28, 2011

The 1 st of April, 36 speakers – user experience producers/designers/researchers from 19 countries – will give the participants insight into design, apps, mobile etc. In some way, Facebook can be used as a great focus group. Thomas Snitker about the conference. And that is something which provides good possibilities.”.

Conference 238

Conference iPad Mobile Focus Group 238

Mindjumpers

NOVEMBER 28, 2013

Nick’s sound design will be the key to recreating the strongest and most shocking moments of drama in “My Beautiful Broken Brain”; for instance the stroke itself, and a life-threatening seizure, following Lotje’s participation in a first time experimental medical research programme.

Film 227

Film iPhone Project Meeting 227

Mindjumpers

OCTOBER 4, 2012

Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report. .

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

AUGUST 30, 2012

1) 95% of all Facebook wall posts are not answered by brands: As of October 2011, Socialbakers stated, based on their research, that only 5% of wall posts on brand pages receive an answer. Figure out what time on which days postings reach the best result for your brand within your target group. You can read more about this here.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

SEPTEMBER 23, 2010

Tags: Facebook , facebook research , Facebook users , making updates , research , Virtue Posted in Facebook View Comments to “How To Post Effectively on Facebook&# How To Post Effectively on Facebook « Tehneyat's Blog says: September 23, 2010 at 1:25 pm [.]

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

NOVEMBER 11, 2015

It’s not only made me aware of local context, but also the diversities in political, environmental, religious and cultural tastes and behaviour between different ethnic groups in each market. Since joining, I’ve worked with a West African English LSMM in Nigeria, two in India (one Tamil, one Hindi), and a local social expert in Istanbul.

Content 100

Content Social Media Management Eventful Team 100

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. Firstly, Pew Research Center just published a report which basically says that it’s a fraction of people on Facebook (ie we’re talking about 1%, 2% and 5% of users ) who use LBS on Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

DECEMBER 12, 2012

Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. There is a network for pretty much any group of people in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

MAY 22, 2012

The point of the social platform is to optimise students’ research process, as it allows them to see search results from like-minded people in their network, as the main point of the network is share one’s searches. In that way, it helps people with similar interests discover what they might be looking for.

Microsoft 238

Microsoft B2B Engineering YouTube 238

Mindjumpers

FEBRUARY 18, 2015

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Twitter Aim to Regain Momentum with New Video & Group Message Features. A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

MAY 3, 2012

The dominating age group on Facebook is 25–34 with a total of 574,231 users, followed by the users in the age of 18–24. The last six months, the number of Norwegians on Facebook has grown with 80,600 new users with the biggest growing age group being 45–54y/o. . . . . . . . . . . . .

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

JUNE 29, 2012

Furthermore, the high engagement and great customer service is part of spreading the word that the company is listening and being helpful, establishing a good image to the target group. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

JANUARY 6, 2012

The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. .” The above lines are from the executive summary in a new report published last night/CET (5/1-2012).

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

AUGUST 1, 2012

As stated in the report, another thing is in this regard to understand whether the wider network is similar to the preferred target group or if it consists of a broader cross-section of the Internet population. From the above figure, it also becomes evident that impressions on Facebook reach both fans and their wider network.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

OCTOBER 25, 2011

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands.

Study 227

Study Twitter Discount Buy 227

Mindjumpers

OCTOBER 27, 2014

Moreover, after Alibaba Group (the largest e-commerce group in China) acquired an 18% stake in weibo, cross-linking between e-commerce, the social network and simplified pay systems it generated new ways of B2C and C2C business. Weibo users tend to be 20- to 40-year-old, well educated people with an above average income.

Platform 251

Platform Social Media Overview Social Networking 251

Mindjumpers

JUNE 28, 2012

Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior.

Social Media 274

Social Media Influencer Report Groups 274