Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 106

Examples Brands Sentiment Reputation 106

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. people from different states/countries, age groups, genders, ethnicities, etc). also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts. Social media increases the efficiency of other business activities.

HootSuite 117

HootSuite Banking Survey Sentiment 117

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. This is a great method to make your social media strategy feel more organic.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 7, 2022

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 89

Survey Brands Sentiment Template 89

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. This will give you a better understanding of how you can operationalize social listening within your organization. You can use this information to organize additional group training sessions around specific features or workflows.

HootSuite 52

HootSuite Price Sentiment Reputation 52

agora pulse

JANUARY 25, 2021

Organizing events to build community and boost brand awareness. Of course, their style of communication consisted mainly of shouting in the street and organizing local meetings. Those featured special interest groups, communities of interest, and so on. To safeguard online reputation. Early Internet days.

Communities 112

Communities Forums Disqus Social Media Management 112

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. Customer comments are another way to gauge overall brand awareness and reputation.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

FEBRUARY 26, 2024

However, their Facebook group is where their marketing efforts shone. As Tabs Chocolate’s social media strategy depends on UGC primarily, the brand uses its Facebook group as a consistent source of fresh UGC and testimonials. For a cohesive digital presence, it’s important to have validated profiles across social media platforms.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

MARCH 16, 2023

Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. And if that’s the case, then it’s worth having all relevant departments in your organization collaborating on it. Monitor brand campaigns and conversations on Keyhole 3.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. Improve data quality. Data drives most decisions in the social media world.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

JUNE 29, 2021

What percentage of different age groups use social media to research brands? Reputation management. Gauge sentiment around your brand. Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation. Another cool one. Get the template now! Retargeting.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. So you can track keywords beyond English alphabets.

Industry 52

Industry News Google Brands 52

Hootsuite

JANUARY 13, 2022

Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

NOVEMBER 24, 2020

And using them is a very bad look for reputable brands. Believe me, if automated comments worked, I would be first in line for a bot to handle my family group chat.). Using bots to follow/unfollow people, like posts, or—worst of all—leave prefabricated comments, can put your reputation at risk. Hootsuite Inbox.

Social Media 145

Social Media Tools HootSuite Template 145

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. Make it easier to calculate the ROI of your organic and paid social campaigns. This means you can monitor and protect your brand reputation. How to conduct a social media sentiment analysis.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

JUNE 26, 2023

Through posts that feel organic, enthusiastic, and of genuine import to your target audience, you can diversify your reach and make a much bigger impact on social media. From engagement to conversions, share of voice to sentiment, these insights prove that your hard work is paying off – in your eyes, and in the eyes of your audience.

Social Media 62

Social Media How To Reputation Analytics 62

Oktopost

DECEMBER 1, 2020

Social media listening also enables you to avoid making a reputation for all the wrong reasons. . Effective social media listening helps build brand awareness and foster a positive reputation for those that can benefit from your brand’s presence. . 4 – Improve Your Reputation. 6 – Monitor Brand Growth.

Social Media 78

Social Media Brands Reputation Reddit 78

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 118

Strategy Brands Content UGC 118

Hootsuite

MAY 15, 2023

These branches are technically separate entities, although they must report back to the parent organization, pay licensing fees, and follow the brand’s established practices. Franchisors, the best way to measure progress is to set goals for your organization as a whole, plus separate social media goals for each branch.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

Hootsuite

NOVEMBER 28, 2022

Bad customer experiences can cost you your reputation. That’s because a customer may have a single transactional purchase with an organization. Enhance brand reputation. The better you know a group of people, the better you can tailor the experience you offer to what they want. Well, not really.

Tips 124

Tips HootSuite Survey FAQ 124

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. Largest age group: 30-49 year olds. Key Stats: 113.99

Platform 113

Platform Social Media Tumblr Reddit 113

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Boosts transparency. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Look: How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization? Well, first check if your brand reputation has improved.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

MARCH 3, 2023

Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Looking to track sentiment across different social platforms? Cross posting on Reddit would be similar to posting one post to many different groups on Facebook.

Reddit 52

Reddit Marketing Lurker Posterous 52

Sprout Social

MARCH 17, 2020

The challenge for every organization on social right now is determining what messaging is most relevant to our audiences and delivering it quickly, with empathy and understanding. Most crisis playbooks focus on what happens when your brand is in crisis—whether it’s centered around your reputation, operations, leadership or employees.

Features 95

Features Brands Library Team 95

agora pulse

SEPTEMBER 15, 2020

Or they may be less tangible, such as “improve our negative online reputation” or “increase brand awareness.”. If you work for a large global organization that requires 24/7 monitoring, then they need to recruit a second person or invest in the right tools. Stay Strategic and Organized. Social media manager’s duties.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Hootsuite

OCTOBER 21, 2020

They’re often one of the most vocal and persuasive customer groups. According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. Social media ads allow marketers to target hyper-specific groups. Relevant” being the key word.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MAY 18, 2023

There are over 10 million groups on Facebook. 77% of marketers agreed they received the best organic results from LinkedIn. Manage your brand reputation on LinkedIn TikTok 81. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 140 billion Reels get played daily across Facebook apps.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

NOVEMBER 13, 2019

The mere mention of this group of 2.1 You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. A bead of sweat drips down your forehead. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

JUNE 27, 2023

Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Hootsuite Social Advertising can present your paid and organic advertising results in one place from all of your social channels. We love Hootsuite for this, for obvious reasons. No problem!

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Twist Image

MARCH 18, 2014

Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more.

Brands 89

Brands iPad Apple Applications 89

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. They want to see more content, posts, and updates from you.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. They want to see more content, posts, and updates from you.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52