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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups.

Industry 231
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Technology for Small Business

Buzz Marketing for Technology

Cameron Laker, chief executive and founder of Vancouver-based Mindfield RPO Group, says his 11-employee recruiting firm often searches LinkedIn for people with the professional and management qualifications its clients are looking for. They can also ask and answer questions and use groups to communicate with people with similar interests.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Brands 133
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

Typically, a fair portion of the class involves group work and some interactive elements — we’ve had discussions, card games, Jeopardy, chart-making, a range of Montessori activities, videos, song-writing and much more. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Answers Yahoo!

Video 236
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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

Many of my students (as backed up by research) were uncomfortable with the idea that management could access what they considered "private" space (Facebook, myspace) thus impacting their career. As each group worked on their piece, they soon discovered that assumptions they made about the other groups were not necessarily true.

Wiki 113
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask.

Travel 93