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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Social Technographics Today . Why Do People Use Facebook? .

Survey 148
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. 3)Target Specific Patient Groups. Drive more pre-qualified patient referrals.

Research 194
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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. This group of “super socials” (my label, not Edison’s) numbers 46 million, and increase of almost 20% in one year. 98% of super socials use Facebook, and 45% use MySpace). 98% of super socials use Facebook, and 45% use MySpace).

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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. This group of “super socials&# (my label, not Edison’s) numbers 46 million, and increase of almost 20% in one year. 98% of super socials use Facebook, and 45% use MySpace). 98% of super socials use Facebook, and 45% use MySpace).

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The Unfriendliness of Kid-Friendly Social Networks

Socialized

Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social. The same survey also found “57 percent of children age 9-14 would rather do something fun with their mom or dad than go to the mall to go shopping.&#. Togetherville is also the Web 2.0 version of the Happy Meal toy.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It finds your customers Companies using traditional marketing methods (e.g.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence. Answers Yahoo!