Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Houseparty is a private video chat app for group hangouts. You should be.

Metrics 60

Metrics Video Survey Influencer 60

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” How to Use Hashtags on Twitter. was met with criticisms that it was too “nerdy.”.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Click To Tweet. Yeah, that would be weird.

Social Media 153

Social Media Strategy Content Template 153

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition. Want to dive deeper?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Social Media Marketing

APRIL 11, 2013

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. Rather than reporting on a third person’s Twitter followers, I thought it might be more interesting (to me, at least) to take a look at a breakdown of my own Twitter followers.

Analytics 164

Analytics Twitter Automotive Class 164

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. Similarly, LinkedIn employee advocacy posts led to 24 times more comments compared to corresponding posts on Facebook and Twitter combined.

B2B 171

B2B Brands LinkedIn Groups 171

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Measurement(s).

Social Media 165

Social Media Strategy Template Templates 165

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. Blog at WordPress.com.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Socialized

FEBRUARY 10, 2021

If a target is too broad to be precise, divide the target by social media or metric in weekly or monthly, or quarterly targets. Alternatively, create a profile on Twitter or LinkedIn if you’re going to curate whitepapers and thrilling company updates. See also how you can achieve your social media target.

Questions 130

Questions Social Media Social Networking Metrics 130

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?

Vocus 198

Vocus Metrics Eventful Consultant 198

Ignite Social Media

JANUARY 3, 2017

For instance, you can target different groups based on their phase in the customer journey or you can target different groups based on the last time they interacted with the brand (e.g., Make New Metrics but Keep the Old. It’s important to benchmark both current and new metrics. So, there it is.

Buy 127

Buy Social Media CPM CPC 127

Hootsuite

MARCH 23, 2022

New Snapchat analytics metrics. This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. 7 Snapchat metrics to track. Source: Snapchat.

Analytics 144

Analytics Tools How To Metrics 144

Akamai Marketing

JULY 6, 2011

Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. You should also care because in that group of thousands of nobody’s is your next advocate or hater. Talk about making Twitter Karma work for you! Be kind and they’ll be kind back.

Klout 221

Klout Twitter Creative Commons Facebook 221

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. No defined metrics for success.

Social Media 166

Social Media Marketing ROI Metrics 166

Waxing UnLyrical

JUNE 4, 2019

I have an @IFTTT account set up to cross-post to Twitter. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Metrics to gauge whether a travel app is taking off. Although the conversation ended on Twitter, we’d love to hear your thoughts.

Tourism 114

Tourism Travel Startup Metrics 114

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1. But you can also sort your posts by other metrics, depending on the goals of your strategy.

Analytics 98

Analytics LinkedIn Data Metrics 98

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. So much goodness I’m about to pee my pants.

Course 168

Course Module Training Banking 168

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter.

Engagement 62

Engagement Social Media How To Curation 62

Likeable

AUGUST 9, 2021

New Sponsored Post Options for Groups. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020. Also in May, Twitter announced a ticketed version of its audio tool, Spaces. Ticketed Spaces. Super Follows. per month for the subscription.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

APRIL 27, 2022

When Twitter launched, messages were limited to 140 characters. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message. Scroll down so that you can see the Settings by Group listing. Measure real-time metrics.

URL 104

URL Engagement Domain Name API 104

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI.

Eventful 161

Eventful Social Media Marketing Influencer 161