Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162

Metrics Facebook Sample Samples 162

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

Aggregator 84

Aggregator Social Networking Groups Groups 84

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of?

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of?

Metrics 87

Metrics Facebook Aggregator Report 87

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Analytics 97

Analytics Instagram HootSuite Metrics 97

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? 84% of businesses that invest in improving customer experience report an increase in revenues. Customers who respond with a 0 to 6 are grouped as detractors who can damage a brand and impede business growth.

Metrics 79

Metrics Aggregator Price Loyalty 79

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture. Teammates feel our culture generally supports them bringing their authentic self to work.

Report 67

Report Survey Team Applications 67

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Your business needs to deliver information and advice of actual value to the target group and that calls for a well thought out plan. Go through one step at a time.

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Report Content Nielsen How To 242

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? It took more than 9K posts for Fenty to reach such a massive audience group.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. A social media reporting system closes the gap.

Report 119

Report Social Media Social Media Management Project 119

Socialmedia.biz

AUGUST 21, 2018

Simple: Track metrics that are important to the growth of your business. When it comes to social media metrics, you’re looking at hundreds of numbers that you can monitor and analyze. Most social media channels offer an ‘Insights’ or ‘Analytics’ page, where you can track the metrics most important to you.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Report: Influence of a Brand’s Social Presence During the Holidays. You should be.

Metrics 60

Metrics Video Survey Influencer 60

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition. Want to dive deeper?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

DECEMBER 19, 2016

Facebook Misses the Mark on Metrics, Again! For the third time since September, Facebook has said they have been misreporting more metrics. The metrics impacted include: reaction counts on Pages’ Live videos and engagement figures for off-Facebook links. If your brand hasn’t embraced live content yet, now’s the time!

Metrics 60

Metrics Instagram Guidelines Facebook 60

Oktopost

DECEMBER 19, 2023

This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease. How does X (Twitter) Threads work?

Engagement 69

Engagement Case Study Overview B2B 69

Jon Loomer

AUGUST 3, 2022

There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. If a large percentage of your audience consumes your content while on an iOS device, tracking opt-outs could significantly impact your reporting, optimization, and retargeting. The Problem. Advertisers who sell on a third-party website.

CPC 199

CPC Metrics Advertising URL 199

Waxing UnLyrical

AUGUST 19, 2015

The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Washington Redskins’ Media Coverage Report Fails to Use PR Standards.

Report 100

Report Committee Comparison Journal 100

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Template 53

Template Templates Social Media RFP 53

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Typically, this data is reported as positive, negative or neutral.

Social Media 79

Social Media Sentiment Metrics Data 79

Buffer Social

NOVEMBER 24, 2020

Buffer’s social media analytics and reporting solution If you have been using Buffer for your social media planning and scheduling but not measurement and reporting, I think you’ll be thrilled to try our analytics. The analytics in Buffer lets you track your performance, analyze your posts, and report your results.

Analytics 98

Analytics LinkedIn Data Metrics 98

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Hootsuite

FEBRUARY 7, 2024

1 Analytics Tool for Growth Beautiful reports. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Ignite Social Media

JUNE 20, 2019

Measuring the wrong metrics can cost advertisers time, resources and most importantly money. Facebook reports show that when you bid on clicks, you’re competing for a very limited set of expensive “clicky” users. If the only metric for success were clicks, we would have deduced that the 55+ age group was the best target audience.

Conversation 131

Conversation Social Media CPM Metrics 131

Hootsuite

NOVEMBER 5, 2021

These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation. You’ll be able to track performance of LinkedIn ads at an individual ad level, ad-group level, and campaign level within Hootsuite Analytics’ Advertising Performance Module and Reports.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. .

Class 148

Class Meeting Resources Template 148

agora pulse

APRIL 24, 2020

These insights are nice to have but now our Twitter analytics are split over two areas, it makes finding metrics and measurement more cumbersome. Agorapulse users can save time with reports … Agorapulse Reports. Agorapulse reports, available to all users, are easy to grab and visualize your Twitter stats in one place.

Twitter 138

Twitter How To Analytics Statistics 138

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. The same group of people whom advertisers covet. This could lead to a drop in Return on Ad Spend, among other metrics. Advertisers would endure the impact.

Advertising 184

Advertising Instagram Facebook Privacy 184

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. Open your social media management app, and navigate to reports. Navigate to the Reports section, and locate your audience data.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

SEPTEMBER 29, 2022

In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. Firstly, the likes you receive is a vanity metric. Why would you want to turn off likes on Instagram?

Instagram 107

Instagram How To Comparison Metrics 107

SocMed Sean

MARCH 3, 2022

However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021. Campaigns house ad groups and ads. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand.

Strategy 195

Strategy Marketing Automotive Campaign 195