Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? PETA, the very visible animal rights group, has pulled its websites from GoDaddy as have several other animal rights groups and even many people who are not associated with animal rights. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

OCTOBER 25, 2013

LinkedIn has become one of the most popular social media networks. Join and participate in groups – Join groups where members of your target market might be hanging out. If you are a freelance writer, don’t just go to writing groups where you’re more likely to encounter other writers.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

JANUARY 12, 2015

Changing the frequency of a group digest can make life less hectic. Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Research customers on LinkedIn and develop potential markets. It is interesting to me that marketing has come full circle in many ways. is a good idea.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

SEPTEMBER 18, 2014

Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations. Respond promptly to every question, online or off.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? The key to obtaining a high true reach metric is to be influential within an influential group.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

MAY 10, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 98

Meeting Twitter Small Business Hashtag 98

Small Business Mavericks

APRIL 2, 2013

What it tells me is that hashtags are useful tools to promote brands on social media. Currently, Twitter, Instagram and Google+ are the only social media sites (that I know of) using hashtags. If you’re on social media, then I highly recommend using hashtags to promote your brand.

Hashtag 87

Hashtag Guidelines Social Media Brands 87

Small Business Mavericks

DECEMBER 23, 2015

There are other online marketing strategies that can make you an authority and increase your influence among your audience. Social Media – This is an easy one. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence. You may even drive greater engagement.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

MAY 11, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 87

Meeting Twitter Small Business Hashtag 87

Small Business Mavericks

OCTOBER 6, 2011

I find two things really interesting about this survey, both pointed out by Marketing Pilgrim. On questions pertaining to doing business with a brand after being added to a loyalty program, the two groups compare on key questions like this: Question: Do business with a brand after receiving a reward?

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

FEBRUARY 8, 2011

Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. So the real question is, what is the nature of content marketing online? Arianna is the clear winner here.

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

FEBRUARY 11, 2015

It’s meaningless flattery when you send out a form letter with positive adjectives cc’d to a big group of people. If your news item, or whatever it is, gets published by them, it’s a good idea to email a quick thanks and share it on your social media channels. Busy people want you to get to the point.

Small Business 70

Small Business Applications News Publishing 70

Small Business Mavericks

APRIL 18, 2012

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

SEPTEMBER 23, 2011

Interestingly, in the demographic data, liberal and progressive users, whilst still leaning heavily toward the “don’t like it” category, are more in favor of the changes than conservatives who tend to be pro free market. IT professionals are 57% in favor of the changes and 43% against.

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

MAY 4, 2015

Target Your Organic Posts — this makes sure your message is seen by the group you want to reach. Share Quote Photos — you know those pretty pictures with the inspiring words? Make some and see if your encouragement gets shared. Try Dark Posts — these don’t show up on your timeline but go out to a select audience.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

JUNE 3, 2014

A big thanks to the Greater Wayzata Area Chamber of Commerce for inviting me to speak to the Young Professionals Group last week about trends in social media, and using social media for business. One of my favorite parts was getting to bust a popular social media myth about using social media for business.

Social Media 150

Social Media Hashtag B2B Groups 150

Small Business Mavericks

MAY 14, 2012

For many, social media marketing is all about Tweeting and working on a Facebook page. Whilst those are two of the bigger players in social media, they are not always the best when it comes to delivering traffic. The key to success on Digg, (and like most social media sites), is befriend the right people.

Social Media 93

Social Media Digg StumbleUpon Twitter 93

Small Business Mavericks

JULY 14, 2014

These surveys are interesting looks at what Twitter users say about themselves and can help form strategies to reach the particular group you are hoping to connect with by using this form of social media. How Marketers Can Use Twitter To Reach Millennials. How have you used social media to connect with your customers?

Survey 93

Survey Study Eventful Social Media 93

Small Business Mavericks

JULY 23, 2014

Without knowing what people are thinking, marketers can only guess. If you can have a business blog that people read and comment on, you have a real-time focus group. If you are not counting comments as important data in social media marketing , you are missing something good.

Comments 93

Comments Focus Group Small Business Notification 93