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How PR and Social Media Can Work Together

Webbiquity SMM

So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests.

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What Content People Share And Why They Do It

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Based on this list, it is clear that personal and plain fun content are shared most, probably another argument for word-of-mouth marketing.

Content 213
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142
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JISC e-Learning Focus - What is a PLE? The future or just another buzz word?

Buzz Marketing for Technology

On the first day, the PLE team (based at the Universities of Bolton and Strathclyde) had gathered together a group of â??expertsâ?? The second day was designed to report back on those discussions as well as present our current thinking on the nature of Personal Learning Environments to a wider audience. Presentations.

Web 2.0 155