Dave Fleet

JULY 5, 2010

Note: CNW Group is a 76design client. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 17, 2017

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. For example, for several years we incubated a specialty group within our Digital team. This has been a significant focus over the last few years.

Team 150

Team Construction Skills Groups 150

Dave Fleet

MAY 12, 2010

As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#. You must respond: As Ray writes, “how can you ignore damaging accusations that accumulate within your own Facebook group? You can’t; inaction breeds frustration, annoyance and distrust&#.

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 290

Skills Team Applications List 290

Dave Fleet

SEPTEMBER 13, 2010

Is a fan of your marketing really worth anything? Are some people just enjoying your marketing efforts? If people like something because they just like the marketing, that puts them much higher up the CRM cycle, so you then have the task of moving them further along the funnel over time.

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

APRIL 14, 2011

As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies. Leverage community for first tier marketing and support. Cultivate a group of independent advocates who can transparently engage where they see fit.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

FEBRUARY 21, 2011

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature. Mashable: HOW TO: Grow Your Sales and Revenue Using 2D Codes.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

JULY 18, 2011

While you may have a core group of support agents conducting support online, look to train and prepare a broader group of employees to step in during critical situations. You’ll have seasonality; you’ll have spikes driven by announcements and launches; you’ll have marketing promotions. Structure for scale.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Social Sales.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MAY 10, 2010

The piece also noted that “community pages will indeed help make official brand pages more distinct from third-party pages and groups on the site.&#. Groups – for communities of interest. Is this move good or bad for marketers, and what other tips would you offer to help organizations manage their Community Pages?

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Don’t feel that you always have to be in sessions. Conclusion: Worth it.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 150

Skills Team Process Applications 150

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Tags: marketing social media strategy. Listen; engage; develop. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 25, 2011

Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers. One of the things that Avinash* typically preaches, and I like to echo, is that marketers should always be aiming to synthesize what the data trends indicate, rather than simply “reporting&#. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 27, 2011

I grouped the trends into five themes: Silo-busting. Trend #17: Marketing in streams. Some are almost guaranteed; others may amount to momentary blips. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Hopefully one or two of them will spark ideas for you. Trend #1: Integration.

Trends 417

Trends Social Media Curation Reputation 417