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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Select your Geography: Segmentation data often gets rather granular when it comes to geography, even getting down to block groups. You can keep this “base” as one of your target groups for prospecting purposes, but this is where you can truly apply some of the behavioral and/or psychographic information that is provided about the segments.

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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Buffer Social

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

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Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. It’s no surprise that in the media world, good social content is dependent in large part on good journalism. Enter: a new approach to storytelling, learned from social.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It is rightly said that PR and journalism are interdependent.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

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cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation

Buzz Marketing for Technology

citizen journalism. journalism. social software. iGuide on user generated travel sites. cartoon heart on learning to listen: how pr can join the social media conversation. Tomorrow Ill be giving a presentation about blogging to a group of radio producers and executives. search cybersoc. Categories.

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