Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media
Ignite Social Media
APRIL 2, 2019
Select your Geography: Segmentation data often gets rather granular when it comes to geography, even getting down to block groups. You can keep this “base” as one of your target groups for prospecting purposes, but this is where you can truly apply some of the behavioral and/or psychographic information that is provided about the segments.
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