Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

OCTOBER 13, 2011

It will kill me to be away from Baby and Momma Espo for a week, but I am looking forward to chatting social media with folks across the pond. Florida State Players Vote to Ban Social Media – I really like this move by the players at FSU. How was your week? Any big weekend plans?

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

MARCH 2, 2012

Carnival Cruise Lines Silent About Latest Accident – I see a lot of things that would be classified as social media fails, Yep that's the Carnival ship I met wifey on. The Mounting Minuses at Google+ – at some point Google is going to have to do something about Google+.

Journal 39

Journal Google Eventful Social Media 39

Jeff Esposito

JUNE 28, 2011

This year’s edition includes some great stats including: 93 % of marketers use social media for business. China does not allow access to Twitter, Facebook, YouTube of Google. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country.

YouTube 42

YouTube Social Media Video Google 42

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JULY 22, 2011

This week was an interesting one as I sat looking at my friends being berated by fans of another blog and by a well-respected conference because they had the audacity to have their own opinion on Google+ and experts. ‘Social Media Agency’: Fad or Revolution? And to be honest that is a damn shame. How was your week?

Meme 36

Meme Authentication Conference Social Media 36

Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – In this post from SEOMoz, it appears that likes may actually impact the value that Google and Bing put on your sight. While this is interesting it may also have been a test from Google as they rolled out their +1 button. Where Does Social Belong? –

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

JULY 15, 2011

Google+, Digital Sneetches and Getting Real Value from a New Tool – We all get excited about shiny things, sometimes too excited. This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape. If you read one post in this week’s edition, this should be it.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

SEPTEMBER 23, 2011

While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Facebook Teams Up With Twitter; Danger for Google+?

SEO 33

SEO Team Social Media Google 33

Jeff Esposito

JANUARY 21, 2014

Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google. According to serpIQ , the average number of words on the first Google result is over 2,400 and tenth place isn’t too far behind at around 2,000 words. 7. Highest Quality Content.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

APRIL 10, 2013

The social media community is actually pretty small. You never know, the person you meet today debating the values of Google+ or Instagram could be a million dollar client or your future boss. Social Business social media austin Conferences SXSW texas' Helping out now will only bring back good karma.

Conference 42

Conference iPad Meeting Hashtag 42

Jeff Esposito

JANUARY 27, 2012

This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. Hey at least the AM view was pretty nice. How was your week? Want More Stickiness?

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. You do for Google… Facebook Facebook Algorithm Change Facebook algorithm. social media' Think you can do that?

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

MARCH 28, 2011

and even then it’s usually only a Google search that leads me to visit Yelp. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate. I’ve moved up, moved on.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. Me and the mustard – This post from Geoff Livingston puts the spotlight on the “me” and “I” in social media.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

OCTOBER 26, 2012

How a Google Headhunter’s E-Mail Unraveled a Massive Net Security Hole – this might be one of the bigger jaw-droppers that I have peeped out in a while. Shorthand vs Shortcuts: Buzzwords vs the Angry Mob – one of the biggest pitfalls in social media is the dogpile. How was your week?

Sports 33

Sports Cost Campaign Examples 33

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 21, 2014

Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google. According to serpIQ , the average number of words on the first Google result is over 2,400 and tenth place isn’t too far behind at around 2,000 words. 7. Highest Quality Content.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. You do for Google… I just think it is more on finding that balance. Think you can do that?

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

MAY 13, 2011

Facebook admits hiring PR firm to smear Google – yes I know you probably ready this already and are sick of it, but it hits both key focuses of this blog. There is no question that social media was huge in our last election and looks as if it will continue to grow. So how was your week? Any big weekend plans?

Influencer 38

Influencer Engagement Eventful Team 38

Jeff Esposito

JANUARY 2, 2013

. @ jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. I know Google should be excited about 100m + users but it’s kind of like the host of a mandatory party getting excited when people arrive. — Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012. She had no hotel room in Indy.

Vocus 40

Vocus Hotels Reddit Class 40

Jeff Esposito

JULY 16, 2010

Social media boosts Domino’s Pizza’s online sales by 61.4% – I am sorry, but I am calling shenanigans on this one. Happy customers tell 3 friends, unhappy customers tell Google – the title on this one speaks for itself. People really need to remember this when working of a brand on social networks.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

MARCH 25, 2011

The first is that it makes Facebook into a real competitor to Google within its own network so it’s interesting to see. Social Media Has Made You Lazy – I love this post from C.C. No matter how hard I try, I am still an English major at heart and smile when I see things like this.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

AUGUST 22, 2011

This world ended with the onset of the social media world. The truth to just about everything is a quick Google search away. I love designing social media and alternate reality games. Want to get a hold of a reporter? There is a hot link to their email at the end of every article. Up for creating an online ruckus?

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

APRIL 1, 2013

When you think about it in the big picture, companies like LinkedIn, Facebook and Google all have skin in the community game. As community becomes more and more of a business buzzword, I think that the lower barrier of entry and evolutions of offerings from LI, FB and Google will help usher in a change in mindset of community overall.

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

NOVEMBER 5, 2012

They kinda think they are social media super stars. Those who write a checks are, unfortunately, not eligible for campaign rewards, but you will still help send SMAC! monkeys to cancer patients at the Nebraska Medical Center. pps…Feel free to hang out with the SMAC! monkeys online. Pinterest.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

NOVEMBER 14, 2011

In case you haven’t heard, Google has launched a new network for its users, Google+. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. Chances are that you rely on one if not more of these (or other Google products) products on a daily basis.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

DECEMBER 19, 2011

While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

FEBRUARY 2, 2012

In this post from Valeria Maltoni, she sheds some light on Google’s new privacy policy and how it will make trusted recommendations out of the data we share with Google. I know I do and am sure 80% of you reading this blog do as well.

Buy 31

Buy Data Tumblr Policies 31

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

JUNE 15, 2012

Facebook is eating the world, except for China and Russia: World map of social networks – this is a pretty cool look at the top social networks globally. Google+ Battles Facebook for Social Login Dominance [Infographic] – this is an interesting Infographic. Notice a familiar top dog?

Meme 35

Meme Social Networking Study Google 35

Jeff Esposito

JANUARY 28, 2011

. <iframe title=&# YouTube video player&# class=&# youtube-player&# width=&# 480″ height=&# 390″ src=&# [link] frameborder=&# 0″ allowFullScreen></iframe> Social media gurus: Have mercy on the lowly communicator: Cut the crap, please? – You know what, Mark Ragan said what a lot of folks are thinking.

Class 21

Class Notification Policies Survey 21