yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. For more information on how these API changes relate to the Buffer product, you read this full overview with all the details in the Buffer FAQ. It’s almost like “Inbound Marketing 2.0”.

API 111

API Facebook Marketing How To 111

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Socialized

FEBRUARY 12, 2021

Your brand will accomplish your marketing goals by well-optimized images. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. YouTube is, just after parent organization, Google, also the second most powerful search engine. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 106

Template Templates Social Media RFP 106

Firebelly

JULY 11, 2011

How to Get Started With Google+, Your Complete Guide. By Kristi Hines By now, you have all probably heard about the Google+ project, Google’s next attempt at making their network more social. 7 Essential Aspects of Word of Mouth Marketing. Its goal is to make sharing online more like sharing in real life.

Social Media 198

Social Media Overview Project Social Networking 198

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

Social Media 105

Social Media Marketing URL Hashtag 105

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126

Analytics Tools Price Curation 126

Buffer Social

JANUARY 12, 2018

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. You’ll be able to sign up with one of your social network accounts (Twitter, Facebook, or LinkedIn) or your email.

Mobile 95

Mobile Social Media Tips Marketing 95

SocMed Sean

DECEMBER 26, 2018

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. In my case, I wanted to make sure that folks who were already searching for my solution were able to read my post without having to resort to Google Translate.

URL 235

URL SEO WordPress Google 235

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Tips 141

Tips HootSuite Facebook How To 141

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Absolute PA

APRIL 6, 2012

This is a guest post by online marketing whiz, Liz Lockard. Now, I’m getting curious about Google+ and Pinterest. But as a small business owner, I find it hard to find the balance between being active on social networks and having social media edge out the actual business doing of my business. Google Analytics.

Analytics 75

Analytics Activities Google ROI 75

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Google Analytics. Create a custom report in Google Analytics. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. Blogging is on the rise. Improve your image.

Company 206

Company Hubspot eBook Diagrams 206

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network.

Template 145

Template Templates Social Media Tools 145

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jason Falls is a social media guy who shares great insights at Social Media Explorer , his blog. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ?

Course 139

Course Marketing Analysis Paid Search 139

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. Circloscope.

Tools 60

Tools Marketing SEO Analysis 60

Oktopost

APRIL 9, 2019

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions.

Report 96

Report Social Media B2B How To 96

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. The Overview Report. Think of it as YouTube’s version of the Google Analytics homepage. Easy to understand at a glance, the Overview Report tells whether or not your numbers are up. YouTube Analytics: General Reports.

Analytics 140

Analytics YouTube Video Embedding 140

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. 7 Tips for Getting Better Social Media Results by Using Data. Next, import the data into a Google Sheet, or open the data in Excel.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 99

Data Social Media How To ROI 99

Buffer Social

MARCH 27, 2018

A shortcut is to use the Pages to Watch feature in the “Overview” tab. If you are on the new Business plan , you can also use the Overview report to find your top posts. Or perhaps their way of marketing resonates with you. Buzzsumo is like Google for the most shared content. Use a research tool.

Content 110

Content How To Overview Analytics 110

Josh S Peters

FEBRUARY 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating your social media marketing Integrating your social media marketing Written on February 15, 2010 by Josh Peters in Social Media 9 Comments - Leave a comment!

Social Media 119

Social Media Marketing Patterns Lijit 119

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? Individual page traffic.

Analytics 145

Analytics Google Social Media HootSuite 145

Rebekah Radice

JANUARY 7, 2019

Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. How many people clicked on your social media content, subscribed, and at some point, become a customer? Use Google Analytics to find this information. Content Marketing. Post Types.

Social Media 145

Social Media How To Metrics URL 145

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Additionally, in your company overview, you should include relevant terms and phrases about your mission and purpose. In short, yes.

Organization 100

Organization LinkedIn Strategy Social Media 100

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Sprout Social

MAY 8, 2019

But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. Here is a high-level overview of our five key steps to follow when creating a YouTube account: Sign into an existing Youtube account, or create a new, dedicated account specifically for your YouTube business channel.

YouTube 110

YouTube How To Avatar Sample 110