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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Remember: Google+ is Google, which means great search engine results for your business!

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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” In short, social media helps with link building, which is critical for SEO.

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How PR and Social Media Can Work Together

Webbiquity SMM

Any significant online news site pickups of the release are posted to Twitter (it’s okay to repeat news a few times on Twitter as not all of your followers will see all of your tweets, just don’t overdo this) and to social bookmarking sites. The social media release also links back to the company’s LinkedIn and Twitter accounts.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

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Web Presence Optimization, Reloaded

Webbiquity SMM

Also, keep in mind that search is no longer just Google. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. If you’re not there, searchers aren’t finding you there. See the reputation management question below.

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Social Media Success Starts with Listening

Webbiquity SMM

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Join the same LinkedIn groups.

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