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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 140
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10 metrics to track influencer marketing success in 2024

Sprout Social

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 100
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Especially if you don’t know how to translate raw data into meaningful information. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged.

Metrics 145
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Each objective requires a different approach and set of metrics to track progress. Image credit: Twitter Here’s how Sprout Social is doing it. How do you know your tactics are working?

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How to measure brand awareness

Sprout Social

How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. It gives you a peek into how people feel about your business—are they happy, frustrated or indifferent?

Brands 110
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. This metric shows you which pages are viewed more on your website.

Metrics 191