Trending Sources

How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is one of the best ways to measure social media.

How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

[Cool Infographic Friday] How to Google

SocialFish

Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday

How to Write a Compelling Headline

Spin Sucks

By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. Of course we do, we said! (In our heads.) To help her, we had to take what was in both of our brains and put it on paper. But it turns out, it is much more work than that, particularly if you want to attract both humans and Google.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. It’s amazing how our mind is reshaped by the information it grabs every minute. What Is Google Knowledge Graph? How the Knowledge Graph Works.

How to get your content shared on Google+

Janet Fouts

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?

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How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. question.

How to Name an Image for SEO Purposes

Idaconcpts

When optimizing your site for SEO purposes there are several considerations to take into account. Here is a guide how to achieve this. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. If you were to go with the second option, Google will only rank it for name of image. red roses).

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How to Measure PR: A Case Study and Examples

Spin Sucks

While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Here is one case study and some real examples. So well explained.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it.

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How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” Here’s how to do that.

How to Create High-Quality Content

Spin Sucks

By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.

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How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Handy!

How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online. However, deciding to turn a deaf ear to the constant buzz of their feedback puts you at risk for getting into a situation where your organization’s reputation is damaged almost beyond repair. Use Google Alerts. It’s a great way to start interaction.

Boost your business with Google Plus Page ??? How Create Google+ Profile and Page

Social Media Marketing

Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. After completing their profile you are ready to use Google+.

How to Leverage the New Twitter Partnership with Google

Convince & Convert

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. This immediately led to a great deal of speculation and discussion about what the deal meant. Clearly, Google is showing little urgency to get tweets into their index fast.

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Here’s the first three of six tips for how to find out everything Google knows about you. Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about you. 1. Find out what Google thinks about you. You can control and review the information Google has on you here: [link].

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? It also helps to segment your news content (i.e.

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How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?

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How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. In this article, I’ll discuss: • How to create an Instagram strategy. Easy-to-use daily and weekly Instagram admin task list. Click To Tweet.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns If you want to be a movement maker, then keep reading.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Google+. Right?

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. Here is a step-by-step guide to make your life a little easier.

How to Blog Differently in Three Easy Steps

Peg Fitzpatrick

Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differently is easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride. You don’t have to blog X times per week or write posts that are X many words long. Writing.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Listen; and. 2.

How to Identify Popular Hashtags

Razor Social

But… …if you use the wrong ones, you need to get off that path you are driving down. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! click on the hashtag to find all updates with this hashtag). A way of making your content a little more fun/interesting (e.g.

How to Get Notified When People Talk About Your Website on Google+

Stay N' Alive

Want a notification any time someone comments or posts about your website on Google+? You can do this with Google Analytics: 1. Go to the "Traffic Sources" section of Google Analytics for your website 2. Click on the "Activity Stream" tab next to the "Social Referral" tab Now you'll have a list of everyone posting and commenting about your website on Google+.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Take time to slow down to speed up.

How to generate Twitter leads using automation

SocialFish

And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Journalists, anchors, customer prospects, and bloggers use the platform to find and vet sources on the fly. how does”.

How To Schedule Instagram Posts

The Social Media Hat

Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. If you haven't yet started an account, you might want to check out Instagram for Bloggers and Instagram for Business to get caught up. Tweet this!

How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains:  fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. Image: Freshcollective  via Google, CC 3.0. It takes an evolved person to admit when they are wrong.