Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 107

Analysis Sentiment Marketing How To 107

Hootsuite

FEBRUARY 23, 2023

You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Otherwise, read on to gather the right data and instructions on how to calculate a Facebook ad budget.

CPM 135

CPM Tools Facebook How To 135

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. How to use WhatsApp for business. How to create a WhatsApp Business account. Learn more about the WhatsApp business tools.

Tools 140

Tools Tips How To HootSuite 140

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. How to use Snapchat Insights.

Analytics 144

Analytics Tools How To Metrics 144

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 112

Brands How To Sentiment Metrics 112

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Advertising 105

Advertising Social Media Strategy Tools 105

Socially Sorted

MARCH 16, 2022

In this post I share how to prove the business impact of social media on your company's bottom line – free from Google Analytics and complicated spreadsheets. The post How to Prove Social Media ROI (+ New ROI Tracking Tool) appeared first on Socially Sorted.

ROI 94

ROI Social Media Tools How To 94

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 104

Hashtag Analytics LinkedIn Content 104

Sprout Social

JANUARY 26, 2023

How did you find it? Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts.

Discount 128

Discount Marketing How To B2B 128

Hootsuite

DECEMBER 10, 2019

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Why you need a Google My Business account. How to create a Google My Business account.

Google 145

Google How To HootSuite Delicious 145

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Project 126

Project Social Media Template Templates 126

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. How to do content curation the right way. Audience research is the first step in an effective content marketing plan.

Curation 145

Curation HootSuite Tools Content 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. See how that works?

Marketing 125

Marketing How To Software Team 125

BeingOptimist

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. This article will explore six effective strategies to protect your website from Google penalties associated with Bad links , ensuring your online presence remains solid and stable.

Google 40

Google Collaboration How To Reputation 40

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. In my early reports on ChatGPT, some feedback seems to misunderstand how this tool works.

Strategy 207

Strategy How To Facebook Training 207

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Their undisputed secret lies in keyword monitoring tools. Only a handful of people know what and how to track keywords. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Tools 52

Tools Strategy Marketing Analysis 52

Jon Loomer

OCTOBER 14, 2021

One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. I could use Google Analytics (or another analytics tool) to see some details about this particular visit.

URL 210

URL Facebook How To Analytics 210

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Checking engagement on a social media analytics tool. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business.

Review 130

Review Brands How To Analysis 130

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

Social Media 121

Social Media Tips HootSuite Marketing 121

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In this article we explain how to create a social media schedule. Finally, we walk you through exactly how to schedule social media posts. Enter social listening.

Template 145

Template Templates Social Media Tools 145

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.

Tools 135

Tools HootSuite Price Template 135

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. Use your on-site analytics.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 102

Metrics Influencer Marketing Survey 102

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

The Realtime Report

AUGUST 28, 2020

How To Increase Your Affiliate Earnings. Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. For many, affiliate marketing is an easy income but for others, getting those earnings up there can be tricky. So, how do you outrank them and get that valuable revenue?

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

The Realtime Report

AUGUST 1, 2022

Why It’s Critical To Learn Google Sheets For Your Future Career. When you are looking for ways to elevate your career early on or get a head start in your career, you need to keep up with the technological tools that can help you to do that. Google Sheets has changed the way many people are functioning in the office.

Google 91

Google Press Release Skills Construction 91

Sprout Social

NOVEMBER 8, 2023

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. Part of that equation is understanding how customers think and feel about your brand. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right.

Sentiment 113

Sentiment How To Analysis Review 113

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula).

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 109

SMS Strategy Marketing How To 109

Keyhole.co

APRIL 22, 2024

Before we think about how to prevent and respond to online content theft, let’s explore what it is. This can involve any form of content, whether it’s a viral TikTok video designed to market your products to a teenage audience or an in-depth guide to customer service automation software aimed at onboarding new clients.

Content 52

Content How To Engineering SEO 52

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136