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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. Within the Google Tag Manager workspace for your domain, go to Tags. Install the Base Pixel Code.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Read on for all the tactics, tips, and tools you need to find the right audience on social media. Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Sound familiar?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Do they use Threads?

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How to use Google Analytics for stronger social media reporting

Sprout Social

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. The information found within the Inspect Tool is valuable. Seeing this was super helpful!

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How To Restore WhatsApp Backup from Google Drive to iPhone

BeingOptimist

Because Android users primarily utilize Google Drive, most iPhone users find it challenging to restore WhatsApp backups to their iPhones. It would be quite frustrating to find out that there’s no built-in way to restore WhatsApp backup from Google Drive to iPhone. 2 Ways To Restore WhatsApp Backup from Google Drive To iPhone.

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