Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 99

How To Sentiment Template Templates 99

Hootsuite

FEBRUARY 23, 2023

You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Otherwise, read on to gather the right data and instructions on how to calculate a Facebook ad budget.

CPM 135

CPM Tools Facebook How To 135

Social Media Strategies Summit

FEBRUARY 1, 2024

Read on to learn how to run an effective social media competitive analysis. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. How large is their following? Do they use a link-in-bio tool?

Analysis 186

Analysis Social Media How To Hashtag 186

Amy Porterfield

JANUARY 2, 2024

Sweet friend, I'm so excited to have you here for the first episode […] The post #640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein appeared first on Amy Porterfield | Online Marketing Expert.

Tools 93

Tools How To Marketing 93

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. The information found within the Inspect Tool is valuable. Seeing this was super helpful!

CPA 184

CPA Tools Metrics Overview 184

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 106

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. How to use Snapchat Insights.

Analytics 144

Analytics Tools How To Metrics 144

Social Media Today

NOVEMBER 19, 2018

Automation tools can help optimize and maximize your performance. Here are six examples of great social media marketing automation tools to consider.

Tools 167

Tools Social Media Marketing How To 167

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. How to use WhatsApp for business. How to create a WhatsApp Business account. Learn more about the WhatsApp business tools.

Tools 140

Tools Tips How To HootSuite 140

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Amy Porterfield

MAY 18, 2023

Listen on… How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you? If so, you’re not alone, sweet friend.

Small Business 117

Small Business How To Marketing Tools 117

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Almost every marketer has been in the position of doing the role of multiple people. Hot Topics: Where today’s B2B marketers are missing the mark. Episode Summary. Meet Sarah.

System 131

System B2B How To Apple 131

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. This tool could soon be available in Facebook Groups, so we’re sharing what you’ll need to know ahead of its launch. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics. How can you make your campaign different?

How To 135

How To Marketing Resources Campaign 135

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs. Basic video editing tools. Professional video editing tools.

Team 128

Team Video Tools Marketing 128

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 TikTok scheduling tools.

Tools 110

Tools HootSuite Marketing Analytics 110

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. 3 tools to help engage employees on social media.

Engagement 139

Engagement Social Media Strategy Tools 139

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Using a tool like Spout Social, you can schedule the content across different networks and at the optimal times for engagement. You can determine this through native analytics or a social media management tool, like Sprout.

Strategy 117

Strategy Content How To Marketing 117

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Socially Sorted

MARCH 16, 2022

In this post I share how to prove the business impact of social media on your company's bottom line – free from Google Analytics and complicated spreadsheets. The post How to Prove Social Media ROI (+ New ROI Tracking Tool) appeared first on Socially Sorted.

ROI 94

ROI Social Media Tools How To 94

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Advertising 107

Advertising Social Media Strategy Tools 107

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Project 129

Project Social Media Template Templates 129

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Jon Loomer

OCTOBER 11, 2023

New tools and features have emerged. How to Approach Cold Targeting An argument can certainly be made that there’s very little reason for interests and lookalike audiences now. Your Turn How has your targeting approach evolved? The post How to Approach Meta Ads Targeting Now appeared first on Jon Loomer Digital.

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How To Groups Groups Campaign 189

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. In my early reports on ChatGPT, some feedback seems to misunderstand how this tool works.

Strategy 207

Strategy How To Facebook Training 207

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

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Social Media Tips HootSuite Marketing 121