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How to build a competitive analysis report with examples and tools

Sprout Social

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Read on for all the tactics, tips, and tools you need to find the right audience on social media. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site. Read more: How to Run a Social Media Competitive Analysis 7. Sound familiar?

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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. The information found within the Inspect Tool is valuable. Seeing this was super helpful!

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. How large is their following? Do they use a link-in-bio tool?

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Start by deciding how to classify your ‘conversions.’

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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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