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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Unfortunately, this trend is forecasted to continue as we move into 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

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How to supercharge your marketing strategy with AI automation

Sprout Social

It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Strategy 105
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Get in early on trending topics.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. What bugs are popping up in our software products? The company viewed social media as a massive, unorganized focus group. There was a clear answer: Wednesday. In 2020, 96.5 SocialHotTakes.

Questions 124
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Source: Hootsuite’s Digital Trends report 2. You don’t need software to make these links.

HootSuite 120
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The Value of Social Listening in B2B Digital Marketing

Oktopost

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 94