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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Unfortunately, this trend is forecasted to continue as we move into 2024. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What are social listening tools? First things first, though.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 103
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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 123
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120
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The Value of Social Listening in B2B Digital Marketing

Oktopost

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Granular sentiment analysis.

B2B 89
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.