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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Source: Hootsuite’s Digital Trends report 2. You don’t need software to make these links.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. What bugs are popping up in our software products? The company viewed social media as a massive, unorganized focus group. There was a clear answer: Wednesday. In 2020, 96.5 SocialHotTakes.

Questions 123
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Get in early on trending topics.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing. How to Turn Customers into Brand Advocates.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Social Media Strategy.

ROI 114
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Google review management: The complete guide for your brand

Sprout Social

In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Gain valuable insights You know what’s better than surveys and focus groups? Let’s get started. Raw, unfiltered feedback from existing customers — AKA reviews.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

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