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What Type Of Content Should My Company Produce?

Twist Image

Marketing and Publishing. The best content is created by Publishers. Study publishing. Create a publishing culture within your organization. Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies).

Types 111
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is your content FINDABLE? Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems.

eBook 141
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Introduction To Real-Time Content Marketing

Visually SM

Real-time information-sharing demands a more finely tuned approach from marketers, one that includes a redefinition of the word publishing and also brings a business alive on a 24-hour, seven-day-a-week basis. A deep understanding and executional capability in search and findability issues. A redefinition of the word publishing.

Content 124
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The Business (To Business) Of Social Media

Twist Image

As much as these channels provide a publishing platform for individuals to share and connect, there is no reason why you can't leverage them in a smart and strategic way for your business to have a truly connected presence. Social media makes your business more findable and more shareable. publishing platform. That's core.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. People won’t use them, and therefore they won’t be used enough to make your content findable. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Track results.

Content 124
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Introduction To Real-Time Content Marketing

Visually SM

Real-time information-sharing demands a more finely tuned approach from marketers, one that includes a redefinition of the word publishing and also brings a business alive on a 24-hour, seven-day-a-week basis. A deep understanding and executional capability in search and findability issues. A redefinition of the word publishing.

Content 100
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is your content FINDABLE? Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems.

eBook 78