Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it.

Social Media 139

Social Media Strategy Consultant Social CRM 139