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What Type Of Content Should My Company Produce?

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Marketing and Publishing. The best content is created by Publishers. Study publishing. Create a publishing culture within your organization. Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies).

Types 111
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Everyone’s a curator now…

The Way of the Web

How curation changes our lives: I recently went down to the war museum at Duxford for the second time this year to celebrate a family event with my parents and my son. How much more content is being produced already which isn’t being curated and tagged, and therefore lies undiscovered?

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A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Vancouver Sun - not yet published. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online. business column. chad hurley. conversation.

Hitwise 101
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UTM Tracking: The Major Key of Social ROI

Sprout Social

For instance, your day to day organic social publishing strategy. In these cases, having a built in URL tracking system within your social media publishing tool can be helpful. Having a sense of where quality traffic is coming from can be an additional insight that helps to refine your overall publishing strategy.

ROI 40
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Organic posting on Unsplash As you might have seen, many brands are uploading their own curated photos to Unsplash, contributing great, free photography to the Unsplash system. This has happened through organic posting and through paid advertising with Unsplash for Brands. Let's talk about more about how organic and paid work with Unsplash.

Brands 94
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. ” Among her ideas is increasing your company’s “findability.”

B2B 190
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Social media killed newspapers; anyone can now publish to the world. It’s not enough just to produce great content, it has to be made “findable.&#. To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. •

B2B 164