Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. Ready to jump in?

Report 111

Report Data Social Media Research 111

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Surveys give you unfiltered insights straight from the source—the customer.

Brands 108

Brands How To Sentiment Metrics 108

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. Playsee is the first social media platform that captures this unfilled gap in the market and redefines how content is suggested on social media.”

Social Media 91

Social Media Apple Survey Feed 91

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

HootSuite 86

HootSuite Feed Feedly Instagram 86

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow.

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Survey Education Team 120

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And Twitter is a group of raccoons fighting behind an Arby’s. (In hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. Before people can interact with your Tweets, they need to see them on their feed. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions?

Organization 93

Organization Twitter How To Hashtag 93

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. A dry social feed that only consists of outbound links reads like a robot, not a human being.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

JUNE 6, 2014

Twitter: 255 million monthly active users. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. YouTube and Twitter are a close a second. Facebook: 1.23

Social Networking 181

Social Networking Tumblr Brands Content 181

The Realtime Report

JANUARY 8, 2020

And while influencers and their attached marketing efforts only grow – now worth about $6.5 For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Buffer Social

JULY 23, 2019

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. These best practices are a good place to start from if you’re just wading into video marketing.

Video 128

Video Social Media Study Instagram 128

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages.

Issues 134

Issues Survey Campaign Authentication 134

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. It’s not possible to have a successful digital marketing strategy or social media strategy without it.

Engagement 103

Engagement Tips Loyalty Metrics 103

Buffer Social

NOVEMBER 17, 2021

(We made a list of these lately, Twitter , Doist , and Ben & Jerry's were all mentioned.) Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. Reach out on Twitter and let us know!

Small Business 91

Small Business Social Media Tips Content 91

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

Jason Yormark

JULY 20, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Ways Twitter Can Actually Be Useful | Subcribe via RSS 9 Ways Twitter Can Actually Be Useful July 20th, 2009 Posted in Digital Marketing , Social Media Tweet Share Twitter is certainly an interesting phenomenon.

Twitter 200

Twitter RSS Aggregator Disqus 200

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Almost Savvy

JULY 11, 2009

To me, Twitter is about building relationships. Like all social media tools, there is no one right way to use Twitter. Like all social media tools, there is no one right way to use Twitter. I like to give people the benefit of the doubt, but I do aggressively unfollow if your use of Twitter is not aligned with my own style.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Razor Social

AUGUST 10, 2017

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content. Feedly – Create categorized content feeds.

Curation 111

Curation Curata Storify Tools 111

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. Why Twitter is a Good Start for Socializing Executives.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 88

Marketing How To Authentication Discount 88

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. The first step in developing your online recruiting presence is deciding which platforms you will use— Google+, Facebook, Instagram, LinkedIn, and Twitter name only a few. By now, we’ve all heard of Social Media. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

B2B 187

B2B Collaboration Consultant Flickr 187

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. And he said so all the way back in 2018.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

The Realtime Report

NOVEMBER 25, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Pinterest. Any social media updates that we missed? Let us know in the comments below!

News 150

News Social Media Privacy Policies 150