Ignite Social Media

MARCH 22, 2019

Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Just in case you are not familiar with Snapchat locations ads , these ads are meant to help drive people to visit specific retail locations. New Features for Location Ads. Snapchat Location Ads.

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Features Retail Privacy Advertising 117

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media.

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Retail Trends Fashion Marketing 104

The Realtime Report

FEBRUARY 15, 2018

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. One of the key features you want to look for with a web host is one that offers a little downtime as possible. The post What Services Do You Need to Start a Retail Website?

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Retail Hosting Reputation Buy 93

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. Facebook Shops. Instagram Shop.

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Features Instagram Badge Influencer 109

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Examples Marketing Retail Automotive 200

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Instagram, which has more than a billion users, is introducing new features to eliminate fake accounts and to reduce hacking. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Facebook introduces 3D posts.

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Content Nielsen Marketing Badge 170

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. pic.twitter.com/3Ifjcmg6qQ.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Hootsuite

MARCH 8, 2022

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest shopping features explained. While the majority of Pinners may not be using this feature yet, that will change as augmented reality (AR) tools become even more ingrained in our daily, techy lives. Product Pins.

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Features Price Buy Campaign 114

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 132

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. Facebook Shops. Instagram Shop.

Features 82

Features Instagram Badge Influencer 82

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

Retail 60

Retail Facebook Hosting Eventful 60

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

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Strategy Brands UGC Marketing 122

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 105

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones. Marketplace shopping apps.

Retail 126

Retail Apparel Discount Fashion 126

Ignite Social Media

MARCH 25, 2019

Catalogs: You can upload the product feed of a retail or e-commerce business to create product pins that can be served organically or promoted through shopping ads. The post 3 New Features to Help You Achieve Online Sales on Pinterest appeared first on Ignite Social Media - The original social media agency.

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Features Metadata Retail Price 128

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small business owners are not telling customers about the featured beer or the cost of eggs. This is a guest blog post by Matthew Cool. My background is important.

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Retail Social Media Small Business Compete 130

Pixlee

MARCH 31, 2020

Although OOTD (outfit of the day) is a broad hashtag used by many brands and consumers, featuring only specific and relevant content through the app helps Style Theory cut through the noise. Alo Yoga features an inspiration tab in their app that is fully shoppable, combining content and commerce. Community Beyond Purchases.

Retail 57

Retail Engagement How To Hashtag 57

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period.   Getting your brand featured on their site is hugely beneficial beyond just the additional eyeballs.

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Examples Campaign Discount Marketing 92

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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Brands Retail Marketing Mobile 109

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Instagram’s in-app checkout feature then required buyers to enter their age, which would be confirmed on delivery by scanning their ID.

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Examples Retail Instagram Buy 221

agora pulse

OCTOBER 11, 2018

Instagram’s “Paid Partnership” Feature. You’ve probably seen a mega-influencer like Kendall Jenner post using this feature (for example, boasting a paid partnership with tods ). This feature links the sponsoring brand’s username at the top of the post under the influencer’s username.

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Influencer Features Instagram Hashtag 120

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

Retail 177

Retail Upcoming Buy Social Media 177

Ignite Social Media

MAY 23, 2016

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. These features could be a benchmark for future content, trends, and social communication.

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Features Social Media Brands Retail 112

Stay N' Alive

MAY 8, 2017

Thus, here are a few social media and e-commerce tools to try to step up your marketing: Pinterest Lens is a discovery tool will show consumers related goods based off of what they are pointing their camera at! Instagram itself now has a “shoppable tags” feature. The post 5 Social Media Innovations Retailers Need To Try!

Retail 53

Retail Social Media Price Instagram 53

Pixlee

AUGUST 23, 2018

Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. Every store department featured curated content from Pixlee and ComQi’s EnGage CMS ensured all of it was distributed accurately based upon their data attributes. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer. Learn more at chiefmarketer.com.

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List RFP Social Media Marketing 78

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

The Realtime Report

JUNE 30, 2018

Why Specialized Markets Succeed. When many people consider ecommerce, their minds jump immediately to large retailers. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. The post Why Specialized Markets Succeed appeared first on The Realtime Report.

Marketing 79

Marketing Retail Comparison Buy 79

The Realtime Report

JUNE 4, 2018

Why Specialized Markets Succeed. When many people consider ecommerce, their minds jump immediately to large retailers. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. The post Why Specialized Markets Succeed appeared first on The Realtime Report.

Marketing 79

Marketing Retail Comparison Buy 79

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Table of contents: What is a chatbot builder? Here are a few to consider.

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Hubspot Template Templates API 104

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

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Products Instagram Brands How To 163

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

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Campaign Social Media Retail How To 130

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

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FAQ Retail Overview Loyalty 120