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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Try for free Ready for the next level?

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Source: Salesforce Social Studio is also built for social media listening.

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How the YouTube Shorts Algorithm Actually Works in 2023

Hootsuite

How do YouTube Shorts say hi? Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm. and “Should you wear YouTube shorts to your next BBQ?” (yes). They micro-wave!

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13 Proven YouTube SEO Tactics and Best Practices for 2023

Hootsuite

Dying to know more about YouTube SEO? If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. What is YouTube SEO?

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Zero-Click Content: What It Is and Why You Should Create It

Hootsuite

Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. After all, posting valuable content is more likely to gain you a follower, earn engagement, improve brand sentiment, and build a community. Luckily, zero-click content may be the answer we’ve been seeking.

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Social listening: Your launchpad to success on social media

Sprout Social

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. It’s easy to get stuck in a bubble when it comes to your brand and sentiment. Not to mention demographics and general sentiment around your brand. .

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How to roll out a successful rebrand on social media

Sprout Social

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. Videos (on your homepage or company YouTube account). An FAQ page.