Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type. Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Your company needs to be part of that conversation. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Facebook 167

Facebook Consultant Social Media Sites 167