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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

This data can then inform marketing. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. Or you can take note of commonly asked questions and turn those into a series of FAQ posts to share on your Stories. Brand sentiment. Social ROI.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Try for free Ready for the next level?

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Want to go deeper? Get the Hootsuite Insights add-on.

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How the YouTube Shorts Algorithm Actually Works in 2023

Hootsuite

How do YouTube Shorts say hi? Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm. and “Should you wear YouTube shorts to your next BBQ?” (yes). They micro-wave!

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13 Proven YouTube SEO Tactics and Best Practices for 2023

Hootsuite

Dying to know more about YouTube SEO? If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. What is YouTube SEO?

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Zero-Click Content: What It Is and Why You Should Create It

Hootsuite

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. These formats have evolved in the last few years and will continue to change, keeping content marketers on their toes.

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Social listening: Your launchpad to success on social media

Sprout Social

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?